Pulse Ghana Latest Job Vacancy

Pulse Ghana Latest Job Vacancy

Pulse is looking for a Paid Media Manager with prior experience. Our Paid Media Managers are in charge of creating and managing all of our paid campaigns across all platforms, both internally and for our clients. Creating and optimizing Google Ads, Facebook, Linkedin, Twitter, and other relevant advertising platforms for a better customer experience, as well as implementing ad support analytics, conversion tracking, and remarketing.

About Pulse Ghana

Pulse is Africa’s most innovative media firm, informing and engaging Africa’s young audience while also providing content and new digital marketing solutions for big brands. In Nigeria, Ghana, Kenya, Senegal, Côte d’Ivoire, and Uganda, we operate news portals, social channels, marketing, and production.

With over 100 million members and over 100 million video views each month on our own channels, we are the platform with the most reach. We’re also a marketing partner, enabling brands with our extensive media reach and in-house marketing solutions. Furthermore, Pulse is the regional Business Insider Africa licensing publisher.

Responsibilities and Duties

• Create and manage all paid campaigns (Search Engine Marketing, Display, and so on) across all platforms (RDM clients and internal as needed) to maximize ROI (traffic, conversions, and so on).
• Knowledge of numerous advertising platforms such as Google, Facebook, YouTube, and Bing, among others.
• Optimize and build Google AdWords, Facebook, LinkedIn, and Bing campaigns, among others, with specific targets, goals, analysis, and tracking for optimum ROI.
• Analyze keywords (search campaigns), research them, and recommend new ones where appropriate.
• Optimize lead generation efforts and landing pages for optimum conversion.
• Manage and update keyword lists for paid Search clients, including keyword rankings.
• Familiarity with A/B split testing and tools, as well as conversion optimization for advertising platforms.
• Set up ad support analytics, conversion tracking, retargeting, and call tracking – Solid knowledge of Google Analytics.
• Experience with both CPC and display advertisements, as well as mobile CPC and display advertisements.
• Examine existing campaigns that aren’t producing results and make the required improvements.
• Identify key findings and produce regular reports.
• Strong action orientation, ability to prioritize and meet deadlines, and great attention to detail.
• Identify and collaborate with relevant influencers and influencer platforms for client businesses to increase brand engagement and ROI.
• Assist the sales team in developing KPI-driven media programs for potential/prospective clients.

Desired Qualifications and Experience

• A minimum of two years experience as a Paid Media Manager is required.
• Excellent knowledge of Google Analytics.
• An entrepreneur, trendsetter, and creative thinker
• Excellent oral and written communication abilities.
• Results-oriented and capable of working both individually and as part of a team.
• Education level of at least a Bachelor’s degree is preferred.

Becoming a member of the Pulse Team

The Pulse team is comprised of dedicated professionals who go above and beyond to enlighten and engage our young audience with high-quality material, while also delighting our clients and partners with their creative abilities to engage these audiences.

From the moment you join us, you will be given the authority to manage projects, solve problems, and create solutions that will have an influence on our millions of followers as well as our clients and partners. You will have the opportunity to collaborate with a pan-African team in a fast-paced atmosphere.

To learn more about what it’s like to work at Pulse, visit www.pulse.africa/careers, where you’ll find our vision and mission, core values, what our team members think about working with us, and some fantastic projects we’ve worked on for clients.

How to Apply for this Pulse Ghana Job Vacancy

Please send your curriculum vitae to careers@ringier.com.gh with the position as your subject. Only those who have been shortlisted will be contacted.

Closing Date: 26th September 2023

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