Latest Employment Opportunity at Unilever
POSITION: Shopper Marketing Manager
With 3.4 billion people in over 190 countries using our products daily, Unilever impacts the world. Work on beloved brands that improve consumers’ and communities’ lives. Our mission is to make sustainable living common, and we believe doing business ethically leads to success. We think that when our people work with purpose, we can improve our business and the world.
Our inclusive, collaborative, and flexible workplace will make your Unilever career exceptional. We won’t take a ‘one size fits all’ approach; we’ll give you the tools to shape your future.
Reason for Employment
At Unilever, you can live your purpose by improving business and the world. Promote shopper-based thought leadership to internal and external stakeholders. Shopper Marketing strategy for categories, channels, customers, and regions are created and executed. This job will collaborate with THE Marketing Team to increase shopper adoption.
Your main responsibilities
Create and Implement Shopper Marketing Plans
- Invites strong shopper input early in the funnel.
- Speaks for shoppers in market deployment choices.
- Develop best-in-class Shopper Facing Strategies – Adapting category marketing plans to incorporate trade event, channel/shopper, job-to-do, budget, promo guide, and shopper activation plans.
- Provide shopper perspective to brand creation and drive implementation of shopper-based plans based on consumer and shopper insights with brand goals.
- Responsible for delivering shopper perks, including promotions, price, selection availability, and on- and off-shelf merch
Goals of Driver Shopper
- Drive shopper goals to boost category growth.
- All initiatives, activations, and innovations that impact customer behaviour, increase sales, and develop brand equity must include Shopper Mission and Shopper/Channel knowledge.
- Create and track a major account team launch and relaunch trading plan.
- Responsible for effective in-store shopper activation and communication, implementing findings.
- Provide measurable and qualified shopper marketing opportunities to help the firm make decisions and trade-offs.
- Optimize omnichannel launch plans for shoppers.
Manage CATMAN and market deployment
- Drive input into category and channel blueprints based on channel strategies to enable growth across channels, brands, and categories.
- Project manage CATMAN and range & shelf reviews with key customers.
- Monitor and capitalize on CATMAN projects with MT, Brands, and Field Sales.
- Set CATMAN project goals and track results.
- Assist CSP with new product selection recommendations.
- Maintain current Unilever shelf arrangement for all store types and sizes in the channel/customer.
- Coordinate corporate events with CSP, MT, and Field Sales.
- Experimenting and increasing value.
- Support and maintain the perfect retail program with sales and CSP.
- Gain trade and shopper insight for important customers/channels.
- Conduct analysis using data sources like Nielsen scan track and scanning databases for large promotions.
- Propose promo efficiency improvements.
- Assist CSP and CD Excellence teams in analysing category trends, performance, competitors, and shopper behaviour.
- Track local consumer research with CMI and share actionable learnings with CSP team (initiate research if necessary).
- Conduct a thorough, transparent post-evaluation review of specific activations that influence business success based on KPIs.
Experiences & Qualifications Required
Experience & Skills
Five years of marketing, direct impact to shoppers, sales, e-commerce, big data, or psychology experience is preferred.
Skills
- Skills in category management
- Consumer marketing skills
- Field Sales Skills
- Project/innovation management
- Understanding Shopper Toolkits
- Stakeholder management 4 Channel Design
- Good business and finance skills
- Digital and Analytical Skills
- Manage People and Lead
Leadership
- Delivering great results energizes you. You inspire others with your results and resilience. You continually seek better methods, working with others.
- You are accountable for your own health and work quality. Consumer needs must also be considered. You are humble and focused, analysing evidence and data to identify problems and chances for improvement.
- Critical Leadership Standards Behaviours
- Passion for high performance: Owns execution and results. Uses facts and insight to make decisions like an owner.
- Self-mastery: High standards. Actively develops resilience.
- CONSUMER LOVE: Always seeks to improve customer service. Spends time inside and outside understanding consumer demands.
- Has humility and understands that leadership means serving others inside and beyond Unilever.
- AGILITY: Learns and develops skills by exploring the world.
Unilever welcomes all applications! This includes equal evaluation of all applicants and ongoing employee development regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever believes in equity, inclusion, and diversity to drive business results and improve the lives of our varied workers, global consumers, partners, and communities every day. We believe a diverse staff helps us thrive and promotes inclusiveness. Unilever wants everyone to bring their ‘Whole Self’ to work, even you! If you have any assistance or access needs, please let us know when you apply so we can help you through the recruitment process.
How to Apply for this Employment Opportunity at Unilever
Closing Date: April 15, 2024
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