Job Opening at The British School of Lome

Job Opening at The British School of Lome

ROLE: School Marketing and Business Manager

Job Overview

We’re looking for a dynamic, driven, and experienced school marketing and business manager to join our dedicated team. The ideal applicant will collaborate with the Head of School and the leadership team, playing a crucial role in promoting the school’s brand within the country and beyond, increasing its exposure, and implementing successful marketing and public relations initiatives to boost enrolment and community participation.

The primary purpose of this role is to assist the school in generating revenue and growing the British School of Lome.

Key Responsibilities

• Ensure that the school’s brand messaging is consistent across all communication channels.
• Create and manage brand guidelines to protect the school’s image and reputation.

Event Management

• Plan and carry out school events, open houses, and promotional initiatives to attract potential students and engage the community.

Marketing Strategic Planning.

• Create and implement a marketing strategy.
• Develop a marketing strategy to promote school programs, boarding, achievements, and events.
• Use digital platforms, conventional media, and community outreach to increase school awareness.

Print and Digital Marketing

• Manage the school’s online presence, including its website and social media. • Implement digital marketing initiatives to engage stakeholders.
• Create press releases, articles, and other materials highlighting the school’s accomplishments and activities.

Collaboration

• Collaborate with academic departments, admissions, and administrative teams to create successful communication and marketing materials.
• Collaborate with alumni on promotional activities and engagement efforts.

Qualifications & Experience

• Bachelor’s degree in Marketing, Public Relations, International Business, or a related field is required.
• Experience in marketing, PR, or communications roles, preferably in the education sector, is preferred.
• Fluency in English is required; knowledge of French and other languages is an added advantage.
• Proficient in written and verbal communication, digital marketing technologies, and social media platforms.  Excellent project management and organizational skills.
• Collaborated with the finance team to create a budget.

Location: Accra.

How to Apply for this Job Opening at The British School of Lome

Interested individuals should send their resumes, cover letters, and portfolios of relevant work to: contact@bsl.tg

Please include “School Marketing and Business Manager Application” in the subject line.

Closing Date: February 9, 2024.

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