Job Opportunity at Grok Global Services
ROLE: Digital Marketing Officer
Grok is a global provider of international education professional services that serves a large and rising number of global universities. We are searching for a Digital Marketing Officer (DMO) to join the worldwide Marketing team, based remotely in a key market or in one of our worldwide locations, due to the expansion of our Global Marketing service. The DMO will be tasked with collaborating with educational institutions on a variety of projects, with a primary focus on worldwide paid media campaigns. The DMO must be a digital marketing enthusiast who is persistent, creative and enjoys working as part of a dynamic and expanding team.
Principal Responsibilities:
- Manage large-scale paid media campaigns for multinational colleges in many markets;
- Experiment with paid channels such as Google search, YouTube, Meta, TikTok, GDN, and Snapchat.
- Understand the levers that lead to successful marketing and confidently make recommendations and optimizations based on this;
- Plan and conduct research to provide advice on marketing strategies based on the needs of international clients and the localized targeting required in each area.
- Learn about specific target markets and use this knowledge into your campaign strategy.
- Regular campaign reporting, assisting in the creation of dashboards utilizing Google
- Looker Studio and comparable tools; and
- Contribute to regular reports on campaign performance, optimizations, and recommendations for customers.
The Most Appropriate Background
- 5+ years of digital marketing experience, ideally in international education.
- Bachelor’s degree with solid academic performance.
- Strong English proficiency; ability to write business reports; ability to discuss strategy and analysis with English speakers.
- Data-driven, with proven experience developing and executing entire marketing strategy and executional campaigns across both paid and organic media channels.
- Relevant technological experience, including paid media channels, social media, search engine marketing, video editing, design, and so on.
- Volunteer or other life experience that exhibits ingenuity, hard effort, perseverance, or a strong desire to succeed.
- It is strongly advised to study or gain experience overseas.
The Most Important Success Traits
- A desire to study and improve one’s skills
- Excellent communication abilities and the capacity to persuade others
- Strategic abilities to assess situations and offer tactical recommendations
- Excellent judgment and an inherent moral compass
- Capable of multitasking and managing a balanced agenda
- Customer sensitivity is high.
- Intelligence, innovative problem-solving abilities, and attention to detail
- Emotional maturity and self-assurance
- Ambitious and results-oriented
- Resourcefulness and initiative
- Work ethic and perseverance
How to Apply for this Job Opportunity at Grok Global Services
Closing Date: 30th November, 2023
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