April 6th, 2023 at 11:17 pm
MTN Ghana Latest Job Vacancy Notice
Position Title: Senior Manager, Customer Value Management
Job Description
- Technology business
- Multi-regulation and multifaceted stakeholder management
- Public Listed Organization
- Environmental, social, and governance are prioritized.
- Partnerships at the Core of business practices
- Evolving competitive landscape
Job Role:
- Develop and drive the implementation of the companywide CVM strategy to enable the business to achieve revenue targets and increase the lifetime value of the customers. This included providing direction, structure, frameworks, models, SLAs, policies and procedures, and roadmaps.
- Define the standards and targets for performance parameters across various CVM activities.
- Then, Drive enterprise-wide transformation initiatives for CVM in line with commercial plans
- Develop and implement customer segmentation strategies, based, on behavior, demographics, and value.
- Developing and implementing loyalty programs and retention strategies to retain high-value customers.
- Also, Analyzing customer data to identify opportunities to cross-sell and upsell products and services.Collaborating across the business to optimize the customer experience.
- Measuring and tracking customer satisfaction, loyalty, and profitability metrics to identify areas of improvement.
- Championing data-driven decision-making across the business’s growth curves (Voice, Data Digital, Fintech & Enterprise Business).
- Develop and execute a base management strategy (including a retention strategy) to maximize customer lifetime value and customer base revenue contribution to the overall services revenue of the company.
- Link CVM revenue contributions and costs/overheads to the overall budget of the larger business unit and the overall organization.
- Role-related reporting to the relevant internal and external stakeholders.
- Provide input into the proposition development process via engagement with product owners.
- Perform channel mix optimization for base development & retention activities. Drive/optimize channel execution by setting volume and value targets based on the approved budgets.
- Architect the development of a blueprint for segmented offer management & fulfillment.
- Integrate output through campaign management, charging, and provisioning platforms, by translating CVM objectives to IT / Technical teams.
- Build capability to monetize the use of advanced analytics models. Identify and implement use cases to drive outcomes based on AI/ML models and performance evaluation.
Qualification Required & Experience
Education:
- Tertiary qualification in Statistics, Marketing Analytics, and Information technology preferred.
- Professional qualification in disciplines related to the industry and role is a plus.
Experience:
- 8 years of relevant experience with a minimum of five years of role-related experience at a leadership level.
- Proven customer value management, marketing campaigns, market research, and big data analytical tools experience
Professional/Technical competencies:
- Expertise in CVM methodology, principles, capabilities, and techniques.
- Financial acumen – Financial and profitability modeling, Business and Strategic planning
- Commercial acumen – Market segmentation, brand management
- Big Data analysis. Understanding and managing the big picture context while also maintaining focus on operational metrics for mobile technology, telecoms as well as national and global trends.
- Business to business and Business to Customer marketing and distribution principles
- Customer Lifecycle Value Management and predictive analytics using AI/ML
- Excellent communication skills with the ability to present complex information in a clear and concise manner.
- Stakeholder Management
- Customer behavior and market dynamics. This is inclusive of the factors impacting customer demand and Customer Experience design principles.
- Product Development and management
General working conditions
• Anywhere/Anytime work/ Ability to manage self/Personal accountability.
Location: Accra
How to Apply for this MTN Ghana Latest Job Vacancy
Qualified applicants should indicate vacancy number Ref no: MTN-MKT-ADTRACK0025 as the email subject and ensure that CVs are saved in their names. Applications without the subject and CVs saved in their names will automatically be disqualified.
Interested and qualified applicants should send their Curriculum Vitae by April 14th 2023 to: mtnghanarecruitment@mtn.com
Closing Date: 14 April, 2023
Only shortlisted applicants will be contacted
Also, For more Job Opportunities CLICK HERE
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