Promasidor Ghana Limited Invites Job Applications
We are looking for a strategic thinker who has a strong enthusiasm for fostering product growth for Category Lead Beverages.
Position Summary
The Category Lead_Beverages will create the strategy for the product category and explore new product possibilities within the category to boost sales and meet targets. Additionally, to head a team that offers category insights and suggestions through the analysis of marketing and customer data while observing pertinent market conditions.
Main Duties
- Formulates and establishes long-term strategies and plans for the success of the designated product category.
- Formulates approaches for new or revised products that may enhance the overall performance of the category.
- Establishes collaborations within the industry to advance a category’s offerings while reducing expenses and boosting product sales.
- Oversees the execution of brand marketing strategies and reviews budget spending each month.
- Oversees, Regulates & Evaluates Category Performance via brand health metrics like Net New Sales (NNS), Gross Margin (GM), Market Coverage (MC) & essential consumer KPIs, offering solutions for deficiencies.
- Evaluates the effectiveness of individual products and the overall category through data analysis to identify the top and bottom performers, while comparing this performance to that of competitors.
- Collaborates with the Sales team to suggest ideal pricing by analyzing sales trends, competitor strategies, and product purchasing behaviours to enhance sales prospects.
- Predicts product demand to maintain inventory sustainability.
- Builds trustworthy relationships with Point of Sale (POS) vendors to ensure prompt and high-quality service delivery.
- Creates and executes improvement and innovation plans for underperforming products.
- Drives innovation by harnessing creativity to enhance meaningful and impactful digital brand campaigns.
- Takes on the responsibility of creating the budget and managing revenue for the designated category.
- Collaborates with the Warehouse/Logistics team in overseeing inventory levels.
- Coordinates and engages with creatives on brand packaging designs, both local and group (Ipro).
Qualifications & Experience
- A Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a similar discipline.
- 6 to 8 years of experience in category management, marketing, or a similar field, ideally in FMCG.
- A goal-oriented expert possessing a robust analytical perspective.
- Demonstrated expertise in category management, marketing, or a similar domain.
- A leader who excels in a dynamic FMCG setting.
- Outstanding communication abilities and skills in managing stakeholders.
Why Join Us?
- Join a vibrant and expanding FMCG firm.
- Chance to improve internal control procedures and impact business choices.
- A compensation and benefits package that is competitive.
How to Apply for this Promasidor Ghana Limited Job
Candidates who are interested should send their CV and cover letter to gh.careers@promasidor.com with the subject line “Category Lead_ Beverages Application” by April 15, 2025.
Promasidor Ghana Limited provides equal employment opportunities. Only candidates selected for shortlisting will be contacted.
NOTE:
It is important to keep in mind that employers receive many applications for each job posting and will only select the most qualified candidates. Furthermore, NewsNowGh does not have any influence over the decisions made by employers/recruiters. As a result, we cannot guarantee that sending applications will lead to candidates being shortlisted or selected for a particular position.
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