New Job Advertisement at VisionFund Ghana

New Job Advertisement at VisionFund Ghana

POSITION: Marketing and Communications Manager

Company Profile

VisionFund Ghana (VFG) is a subsidiary of VisionFund International, which operates 28 microfinance institutions across Africa, Asia, Latin America, and Eastern Europe. VisionFund International is a fully owned subsidiary of World Vision International, a Christian relief, development, and advocacy organization. Working together, we lay the groundwork for local economies to thrive in healthy, safe communities.

We are an organization that follows strong ethical standards in our operations. We have zero tolerance for violence or abuse directed at children or adults in the communities where we work. Safeguarding children and adults in the communities we serve is central to all VFG activities, and hence a duty for all employees.

Job Description

Location: Accra

Purpose:

This essential management function will largely drive the Institution’s market positioning to reflect VisionFund Ghana’s distinctive characteristics as a viable financial institution with a strong focus on both financial and business success. The Marketing and Communications Manager will be in charge of managing important activities such as branding, product and service marketing, client interface management, and collaboration with allocated resources to meet agreed-upon goals. The person will also oversee the department’s day-to-day operations and ensure that the Institution’s strategic marketing and communications objectives are met.

Major Responsibility

• Manage, design, and coordinate all marketing campaigns and initiatives for the institution, as well as marketing department activities.
• Create and publish all marketing materials in accordance with marketing plans.
• Planning and implementing promotional initiatives.
• Manage and improve lead generation initiatives, while measuring results.
• Working closely with design and research companies, and assisting with new product introductions.
• Maintain good internal communications to ensure that all key company functions are informed of the marketing aim.
• Develop an integrated communication plan for the institution.
• Implement a communication plan to raise brand awareness and recognition for the institution.
• Creating relationships with major media to secure and increase media attention both online and offline.
• Collate and analyze conversations and messages to guarantee consistency.
• Develop and lead the institution’s internal communication strategy.
• Working with the Global communications team to connect in-country communication strategies with global standards
• Lead VFG’s marketing communications and activities, ensuring that communication messages align with the VFG brand.
• Advice Management on the branding of VF Ghana.
• To actively participate in all spiritual activities of the Institution.
• To complete any additional duties assigned to you by your supervisor or his/her designee.

Required Skill or Experience

Qualification

• Bachelor’s degree in marketing.
• Qualified Chartered Marketer or Masters degree in Marketing is an added bonus.
• Excellent analytical and project management skills.
• Confident and energetic personality.
• A minimum of three years of practical experience as a Marketing and Communications Manager for a similar institution or function with a proven track record would be very advantageous.
• A highly eloquent individual with strong written communication and presentation skills is required.

Desirable qualities for a practicing Christian include:

• Must have good public relations abilities and communicate well with people from a variety of backgrounds.
• Have a strong knowledge of microfinance methodology, goods and services
• Must be highly familiar with VF. Ghana’s primary objectives and modes of operation
• Must be active, imaginative, and self-motivated.
• Must be willing and able to work successfully under pressure while remaining goal-oriented.
• Must be a team player and believe in teamwork.
• Must be willing to travel around the branch network to provide leadership and assistance for their marketing activities.

How to Apply for this Job Advertisement at VisionFund Ghana

Interested applicants should submit their application letter and CV under ‘MARKETING AND COMMUNICATIONS MANAGER​‘ to pandc@visionfundghana.org

Application Deadline: The closing date is September 20th, 2024.

Only shortlisted applicants will be contacted.

NOTE:

It is important to keep in mind that employers receive many applications for each job posting and will only select the most qualified candidates. Furthermore, NewsNowGh does not have any influence over the decisions made by employers/recruiters. As a result, we cannot guarantee that sending applications will lead to candidates being shortlisted or selected for a particular position.

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