Job Notice at RecTrain Services Limited
POSITION: Marketing Officer
Position Summary
Our global client offering training programs for students in the Tech Space needs a seasoned Marketing Officer to join their team in Ghana. Reporting to the CEO/Career Services Coordinator, your main responsibility will be to implement traditional and digital marketing strategies aimed at attracting and engaging students, employers, and other stakeholders to enhance brand awareness and boost enrollment.
Duties
- Create and execute conventional marketing strategies to advertise training programs and boost enrollment.
- Cultivate and sustain connections with schools, community organizations, industry allies, and key influencers to produce leads and referrals among various audiences throughout Ghana and Africa.
- Create effective campaigns to enhance the organization’s initiatives, emphasizing the growth of visibility, applications, and enrollment.
- Act on behalf of the organization at educational fairs, career expos, and various events to connect with potential students.
- Perform market analysis to grasp industry trends, student requirements, and competitor actions.
- Oversee and assist potential students during the enrollment journey, guaranteeing tailored follow-ups to achieve elevated conversion rates.
- Generate and produce captivating content like social media updates, videos, articles, and newsletters to highlight success stories and enhance brand visibility.
- Sustain and improve the organization’s website and social media platforms.
- Utilize email marketing, paid advertisements, and organic growth techniques to implement lead generation strategies in collaboration with the admissions team.
- Assess marketing initiatives and campaign outcomes, reporting on their success and implementing data-informed changes.
Requirements
- A Bachelor’s degree in Marketing, Communications, or a similar discipline is required.
- Should possess a minimum of three (3) years of experience in marketing within the media industry or a comparable position.
- Should have outstanding oral and written communication abilities.
- Demonstrated experience in overseeing social media platforms and producing captivating content is an additional benefit.
- Proficiency in digital marketing instruments, SEO, email campaigns, and analytics.
- Should be proactive and capable of working independently.
- Capacity to focus on specifics.
How to Apply for this Job at RecTrain Services Limited
Closing Date: April 27, 2025
NOTE:
It is important to keep in mind that employers receive many applications for each job posting and will only select the most qualified candidates. Furthermore, NewsNowGh does not have any influence over the decisions made by employers/recruiters. As a result, we cannot guarantee that sending applications will lead to candidates being shortlisted or selected for a particular position.
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