New Employment Opportunity at Built
Job Title: Marketing Lead
Built is a financial technology and services company that is building the digital infrastructure that SMEs need to launch, run and grow their businesses. Today, we have an all-in-one finance platform that is helping thousands of businesses manage their finances, accept payments and view insights into their business performance.
We are looking for a Marketing Lead who’ll oversee all our marketing activities from social media and digital campaigns to advertising and creative projects.
The Marketing Lead’s responsibilities include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.
Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
Responsibilities
- Firstly, Craft strategies for all Marketing teams, including Digital, Advertising, Communications, and Creative
- Secondly, Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Thirdly, Set, monitor, and report on team goals
- Moreover, Design branding, positioning, and pricing strategies
- Additionally, Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)
- Then, Analyze consumer behavior and determine customer personas
- Also, Identify opportunities to reach new market segments and expand market share
- Furthermore, Craft quarterly and annual hiring plans
- Afterwards, Monitor competition (acquisitions, pricing changes, and new products and features)
- Last but not least, Coordinate sales and marketing efforts to boost brand awareness
- Finally, Participate in the quarterly and annual planning of company objectives
Requirements and skills
- Work experience in a similar role, preferably within the fintech, financial services, or banking industry
- Experience running successful marketing campaigns
- Solid knowledge of web analytics and Google Adwords
- Experience with CRM software
- Leadership skills with the ability to set and prioritize goals
- BSc or MSc in Marketing or relevant field
How to Apply for this Employment Opportunity at Built
Closing Date : 3rd October, 2022
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