Latest Job Recruitment at VisionSpring
POSITION: Marketing Analytics Lead
VisionSpring, an international social enterprise, seeks a Marketing Analytics Lead to join our team. If you possess strong database analysis skills, four to five years of progressive marketing analysis experience, and a passion for mission driven work, this role offers the opportunity to shape how we use data to reach more customers with affordable eyeglasses.
Why VisionSpring?
VisionSpring increases lifelong earning, learning, safety, and well being through eyeglasses for people vulnerable to poverty. We believe in the wonder of clear vision for everybody. Our vision is to ensure that everyone who needs eyeglasses will have them by 2050. We serve low income consumers not as beneficiaries but as customers, blending social impact with business discipline. Using evidence and efficiency metrics, we reach more people every year. As a lean, global team of doers, you will take on significant responsibilities and directly contribute to our mission. Your work will help close the clear vision gap across Sub Saharan Africa and South Asia.
Your Mission
As our marketing, demand generation, sales, and product development functions grow more sophisticated, so do our needs for robust data and analytics to support strategic decisions. You will oversee core data, research, and analytics processes related to marketing and sales. Additionally, you will form and manage strategic partnerships with research agencies, consultants, and internal teams. You will report jointly to the Associate Director of Research & Evaluation and the VP of Marketing & Communications.
Key Responsibilities
Your role spans product analytics, campaign evaluation, market research, and resource mobilization. Here is what you will tackle:
Product Analytics
- You will map the analytical needs of VisionSpring teams in relation to our products, identifying gaps and opportunities.
- Bringing disparate product data together into a single, well structured data model enables robust analysis.
- Building reporting dashboards for product sales KPIs across markets tracks new product introductions and delivers insights to sales and marketing teams.
- Providing advisory support for IT system improvements helps embed key indicators into our ERP and CRM systems.
Marketing Activity & Campaign Evaluation
- You will design and execute data collection and reporting elements for B2B marketing campaign evaluations, estimating campaign impact and ROI with confidence.
- Creating data collection plans for B2C demand generation campaigns assures data quality and enables rapid insight generation.
- Understanding marketing KPIs across B2B and B2C channels including conversion, retention, and ROI helps develop clear measurement frameworks.
- Designing and refining attribution models evaluates channel and campaign performance across touchpoints.
- Analyzing end to end market funnels identifies drop offs and optimization opportunities.
Market Research & Customer Surveys
- Using customer level databases, you will build VisionSpring’s understanding of diverse customer segments across global markets.
- Establishing and updating key benchmarking regarding overall market dynamics including total addressable market, retail density, and other geographic indicators.
- Contributing to the design of market research projects and managing day to day execution for both internally delivered and commissioned projects.
- Deploying diverse analytical approaches including secondary analysis of internal data, surveys, interviews, focus groups, and third party reports.
- Translating insights into actionable recommendations for Program, MERL, and MarComms teams to inform product, pricing, and go to market strategies.
Resource Mobilization
- You will actively contribute to generating funds by leveraging product, demand generation, and market insights to create compelling cases for support in funding proposals and donor interactions.
What You Bring to the Role
Technical Skills
- Database analysis skills including experience working with structured databases, creating data models, reports, and dashboards. Experience with SAP or Salesforce gives you a bonus.
- Experience working with unstructured data, cleaning, transforming, and structuring data for analysis. Comfortable working with CSV and Excel files from multiple sources.
- Aptitude with product and customer level sales analysis including volume tracking, customer value assessments, and core financial indicators like profitability.
- Strong software skills demonstrating competency in MS Office with excellent Excel skills, data extraction, database analysis, dashboard development, and data visualization.
- Experience with PowerBI is desirable. Skills in a statistical package like R or SPSS are also beneficial.
Desirable Skills
- Expertise in surveys, qualitative interviews, and evaluation methods, ideally in lower income settings.
- Experience capturing and analyzing the impact of demand generation campaigns in the social sector context.
- Experience working across both non profit and for profit sectors, as VisionSpring draws on approaches from both.
Communication & Experience
- Compelling communication skills to distill marketing data insights into clear written narratives, compelling data visualizations, and engaging presentations.
- Four to five plus years of progressive experience in marketing analysis.
- Experience working in Sub Saharan Africa and/or South Asia (India, Bangladesh) is desirable.
- Experience with systems used by VisionSpring including Salesforce, SAP, and PowerBI gives you a bonus.
About You
You are mission driven and entrepreneurial, building a unit that supports long term outcomes through evaluation and research. You are curious and passionate about data and evidence, loving to understand market behavior through an analytical lens. Also, you are customer centric, centering analytical projects around defined value propositions and soliciting ongoing feedback. You prioritize scalability, motivated to let your data and evidence reach millions of people. Moreover, you are an inclusive player coach who mentors people, creates opportunities for participation, and models vulnerability and accountability. You are a resource mobilizer who builds cases for support rooted in rigorous analysis and evidence of impact.
Compensation & Benefits
VisionSpring offers a competitive salary based on experience and education. Benefits include health insurance, gratuity funds, and generous vacation time.
How to Apply for this Nestlé Ghana Job
If you possess the skills and drive to turn data into sight, we want to hear from you. Please send an updated resume and a thoughtful cover letter that tells us who you are, what passions and talents draw you to this role, and why you want to help close the clear vision gap. Join VisionSpring and help ensure that everyone who needs eyeglasses will have them by 2050.
Closing Date: 30th May 2026
NOTE:
Please be aware that employers typically receive a high volume of applications for each position and will only shortlist the most qualified candidates. Please note that NewsNowGh.com is not involved in the employer’s recruitment decisions and does not guarantee that applicants will be shortlisted or selected for any role.
RECOMMENDED JOBS
- Firstly, Job Vacancy at Food and Agriculture Organization
- Secondly, Old Mutual Latest Job Advertisement
- Thirdly, Abt Associates Latest Job Recruitment
- Then, Latest Job Notice at Pumptech Limited
- Also, Studex Africa Calls For Job Applications
- Moreover, New Job Vacancy at Gold Fields Ghana
- Furthermore, Advans Ghana Calls For Job Applications
- Afterwards, West View Medical Centre Invites Job Applications
- Moreso, New Job Opportunity at Epiroc Ghana
- Finally, Job Opening at African Cashew Alliance
