Job Recruitment at Marie Stopes International
POSITION: Trade Marketing Manager
Company Overview
MSI Reproductive Choices is among the top global providers of sexual and reproductive health services. We are convinced that all individuals should have the right to make choices. From birth control to safe termination of pregnancy and essential post-abortion care, we are dedicated to providing empathetic, cost-effective, high-quality services for everyone.
Currently, our organization employs over 9,000 individuals across 37 countries globally. Our achievements stem from MSI teams being locally managed, entrepreneurial, and focused on results, as well as being dedicated to providing high-quality, client-centered care within their communities. As a social enterprise, we prioritize sustainable delivery, efficiency, and enduring funding models, ensuring that the women and girls we support today will have options for their future as well.
We understand that having access to reproductive options can transform lives. For certain individuals, it may signify the opportunity to complete their studies or start a career. Also, for some, it signifies the ability to care for the family they currently possess. For all, it signifies the liberty to shape their own destiny, fostering a more just, equitable world.
Position Overview
We are looking for a dedicated, results-driven, and creative person to become part of our team as a Trade Marketing Manager in Accra.
About the Position
In the role of Trade Marketing Manager, you will be crucial in creating and implementing strategic trade marketing strategies that improve product visibility, stimulate demand, and reinforce MSIG’s brand presence in both wholesale and retail sectors. You will work collaboratively with sales, marketing, digital, and creative teams, along with external partners, to execute integrated campaigns, product launches, and promotional efforts that align with MSIG’s mission and business goals.
Main Duties
- Create and execute trade marketing tactics that are in line with MSIG’s business objectives.
- Provide yearly trade business strategies and cohesive channel marketing initiatives.
- Establish and nurture robust connections with retail and wholesale partners.
- Supervise the distribution of POS materials and guarantee uniform brand communication.
- Analyze the market and competitors to discover new business opportunities.
- Oversee the implementation of trade campaigns, product introductions, and marketing promotions.
- Track and analyze the success and ROI of trade marketing efforts.
- Work together across departments to guarantee coordination and harmony in all trading operations.
Required Skills or Experience
- Master’s degree in Business, Marketing, Public Relations, Communications, or a related discipline.
- 3–5 years of experience in a consumer products setting (preferably FMCG or pharmaceuticals).
- Demonstrated success in trade or consumer marketing, with a solid grasp of retail and wholesale trade dynamics.
- Expertise in developing and launching new brands/products.
- Expertise in online marketing and analytical software.
Skills & Characteristics
- Robust business insight and tactical reasoning.
- Outstanding abilities in communication, interpersonal interactions, and fostering relationships.
- Innovative, forward-thinking, and outcome-focused.
- Capacity to collaborate effectively with teams and external partners.
- Dedication to equality, inclusiveness, and protection.
Critical Success Factors (CSFs)
- Annual trade business plan completed entirely on time.
- A minimum of 6 trade campaigns carried out each year.
- Over 90% of product launch support tasks finished according to scheduled timelines.
- At least 12 activities for engaging retail and wholesale partners annually.
- ≥ 15% annual enhancement in sell-through rate in specified areas.
- ≥ 95% distribution of POS materials across various channels
- ≥ 10% yearly growth in brand recognition metrics.
- ≥ 85% favorable responses from trade partners.
How to Apply For this Job at Marie Stopes International
Kindly click here to access the job framework.
Should you satisfy the requirements and are enthusiastic about this opportunity, kindly forward your application and current CV to: Recruitments@mariestopes.org.gh
Deadline for Applications: 3rd October, 2025
NOTE:
It is important to keep in mind that employers receive many applications for each job posting and will only select the most qualified candidates. Furthermore, NewsNowGh does not have any influence over the decisions made by employers/recruiters. As a result, we cannot guarantee that sending applications will lead to candidates being shortlisted or selected for a particular position.
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