Exciting Career Opportunity at Coastal TV

July 3, 2026 2:23 pm

Exciting Career Opportunity at Coastal TV

Coastal TV stands as a transformative community television project implemented by the Centre for Intercultural Learning and Talent Development (CILTAD) . Our mission centers on empowering communities through informative, educational, and culturally relevant programming that promotes local talent and fosters sustainable development across Cape Coast and the Central Region. We currently seek a dynamic Marketing Manager to develop, execute, and optimize marketing strategies that grow audience engagement, strengthen station branding, and drive revenue across broadcast, digital, and social platforms.

A Role of Community Impact

The Marketing Manager position extends far beyond traditional campaign management. You will take ownership of shaping Coastal TV’s public presence while championing our commitment to educating communities on health, sanitation, governance, gender equality, and civic responsibility . Your work will directly support our mission of showcasing local creative arts, encouraging positive behavioural change, and preserving the rich cultural heritage of Cape Coast. Consequently, we seek an individual who combines strategic marketing expertise with genuine passion for community development.

Core Responsibilities

Your leadership will encompass these critical functions:

Create annual and campaign-based marketing plans aligned with station goals for audience growth, brand awareness, and revenue support
Lead on-air and off-air promotional campaigns for shows, special programming, and community initiatives
Oversee content promotion and performance across the station website, social channels, newsletters, and streaming pages
Partner with Programming, News, Sales, and Production teams to ensure marketing supports business priorities
Create marketing assets and campaign packages that help secure advertisers and sponsorships
Ensure consistent station branding across all marketing channels including messaging, visuals, and tone
Develop or oversee creation of digital graphics, ad copy, press releases, pitch decks, and promotional scripts
Manage the marketing budget while coordinating with external agencies and tracking spend against ROI
Drive grassroots visibility through partnerships, sponsorships, and local events
Track campaign performance and deliver regular reports with actionable insights

Required Qualifications and Experience

Educational Foundation:

Candidates must hold a Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or possess equivalent professional experience .

Professional Experience:

We require a minimum of three years of marketing experience, preferably in media, broadcast, entertainment, or a customer-facing industry. Proven experience managing multi-channel marketing campaigns across broadcast, digital, and social platforms remains essential .

Core Competencies Required:

Strong understanding of brand strategy, campaign execution, and performance measurement will distinguish successful candidates. Proficiency with marketing tools including Meta Business Suite, Google Analytics, social scheduling tools, and content management systems proves fundamental. Excellent written and verbal communication skills enable effective stakeholder engagement. Strong project management capabilities ensure timely delivery in a fast-paced environment. Comfort working with cross-functional teams and clients remains non-negotiable.

Desirable Attributes:

Experience marketing local TV stations, broadcast news, or multi-platform media brands provides a distinct advantage. Knowledge of program promotions, ratings concepts, and advertising workflows strengthens your application. Familiarity with HubSpot or CRM systems, marketing automation platforms, or ad performance dashboards adds value. Graphic design or video editing skills using Canva or Adobe Suite are highly valued.

Why Join Coastal TV?

Meaningful Impact: Your work will directly support community empowerment, cultural preservation, and social transformation across the Central Region.
Professional Growth: We offer competitive salary based on experience, health insurance, paid time off, and potential retirement plan benefits .
Collaborative Culture: Our organization fosters an inclusive environment where your marketing expertise contributes to sustainable community development.

How to Apply for this Career Opportunity at Coastal TV

Interested parties should send a CV and Cover Letter to careers@ghanaphilanthropy.org

Closing Date: 19th July 2026

Take decisive action today and position yourself for this rewarding career opportunity with Coastal TV. Join us in empowering communities through impactful media while building a fulfilling marketing career that makes a difference.

NOTE:

Please be aware that employers typically receive a high volume of applications for each position and will only shortlist the most qualified candidates. Please note that NewsNowGh.com is not involved in the employer’s recruitment decisions and does not guarantee that applicants will be shortlisted or selected for any role.