Wi-flix is a leading African-based live streaming and subscriber video on demand provider offering authentic, originally African and international content to subscribers in Africa and the diaspora. The service offers premium content at an affordable price point as part of a bold agenda to democratize content in Africa.
Wi-flix offers over 30,000 hours of content which comprises Exclusive Movies, Series, and Kids Content. Wi flix creates excitement anywhere, anytime. For additional information, visit www.wi-flix.com
Discover You
At Wi-flix, we are always looking for top talent. We hire capability 1st and recognize that skills can be learned or further developed in one’s job. When you join us, you’ll have direct access to any level, and the freedom to make an impact and influence.
As a Wi-flixer (that’s what we call ourselves), you drive your development. You are recognized for your passion to succeed and can be the best part of yourself here.
POSITION: Digital Marketing Manager
Discover your next exciting career opportunity….
The Role:
We’re looking for a creative, self-starting, and enthusiastic digital marketing campaigns manager to help build Wi-flix’s digital presence and drive demand across Africa. You will be responsible for planning, implementing, and reporting on the Wi-flix marketing plan supporting brand awareness and lead acquisition strategy.
You will be based in Accra or Nairobi, but work across languages and cultures, supporting the region. This is a cross-functional execution role, working in close collaboration with the Group Marketing Team and local Marketing Managers (where applicable). You will report to the CCO and virtual reporting to Country Directors of individual Opcos.
Responsibilities:
- Create and execute integrated marketing plans containing objectives, content, tactics, and implementation schedules.
- Integrated marketing plans will address brand awareness and lead generation, including but not limited to virtual events/conferences, social media, SEM, syndication, display, email campaigns, nurturing programs, webinars, videos, podcasts, and retargeting tactics.
- Day-to-day implementation of the marketing plan, including campaign management, regular ROI analysis, program measurements, and ongoing optimization.
- Create or localize content as necessary for the execution of the plan. This may involve copywriting or copy-editing to engage and inspire the audience, optimize user experience, and maximize conversion rates.
- Ensure in-depth knowledge of Wi-flix’s stack, including CRM, marketing automation, predictive analytics, and orchestration. Know how to integrate and leverage the tools for campaigns.
- Create emails, forms, distribution lists, GDPR compliant lead uploads, nurturing programs, landing pages, etc. in collaboration with marketing operations and external agencies where necessary. Maintain the highest level of data quality within our database of customers and prospects
- Measure and report campaign performance and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights; generate new and creative strategies
- Work with agencies, Country Directors, and field marketing colleagues to implement campaigns
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Requirements:
- An online marketing professional with a minimum of 2-3 years experience in implementing and managing integrated marketing campaigns
- Creative and able to communicate ideas to teams and internal stakeholders across the Benelux
- Ability to work both independently and collaboratively across multiple teams and skillsets
- A flair for creating, or leveraging existing content, that informs, engages, and nurture target audiences through the buyer’s journey
- Solid knowledge of marketing automation platforms, closed-loop marketing, and data-driven efforts; overall strong analytical skills
- Self-starting and willing to take calculated risks to generate qualified prospects
- Good verbal and written communication skills (in English and /or French) and presenting experience
- Attention to detail with excellent editorial judgment, accuracy, and sensitivity
- Degree in marketing or a related field and B2C or B2B2C experience desirable
Rewards and Benefits
We’ll expect a lot, and we know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know that one size doesn’t fit all, so our workplace programmes meet the different needs of our diverse teams and their families too. There is a range of options, too many to list here, but when you join our Wi-flix family you can look forward to:
- a competitive salary
- a contract for a fixed period with the prospect of a permanent contract
- an annual and target-based incentive plan
HOW TO APPLY
Do you recognize yourself in the profile and does this position seem challenging to you? If so, please apply a.s.a.p. by sending your resume and cover letter to: support@wi-flix.com, at the attention of the HR department.
CLOSING DATE: ONGOING
You will hear from us within 2 weeks whether you will be invited for an interview. All CVs and e-mails that we receive are treated confidentially. We will delete all personal data no later than 4 weeks after completing the application process. For more info see also GDPR.
We are an equal opportunity employer and are committed to this regardless of race, color, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity, or veteran status. We do not allow discrimination or harassment of any kind.