Brand Influence and Communications Associate

Brand Influence and Communications Associate

Company Profile

We are on a mission to create a culture of reading across Africa, leading to a continent of successful families. As a team, we value people and are committed to integrity and excellence.

We thrive on innovation and creativity and this explains our flexible and fun-filled working environment.

The interplay of success, grace and glory remains evident in the execution of our tasks.

YOUR ROLE

The Brand Influence and Communications Associate will be the main lead for the implementation of the company’s brand strategy and goals. He/She will see to the day-to-day management of the activities of the department and ensure that all planned out activities are executed efficiently.

RESPONSIBILITIES

• Firstly, Assist with the implementation of plans and activities outlined to help promote the brand and its service offerings.
• Secondly, Follow through various tasks earmarked for the execution of activities and events.
• Thirdly, Write briefs and debrief creative agency.
• Moreover, Liaison between the unit and creative agency.
• Additionally, Keep abreast of emerging trends and best practices in marketing, brand management and customer service.
• Then, Conduct dipsticks and satisfaction level tests.
• Also, Work with unit leader to manage the smooth take-off of campaigns, monitor ongoing campaigns and give feedback on progress.
• More so, Write reports and press kits e.g. post event reports and liaise with media houses for publication.
• Thereafter, Practice a first time right attitude to work.
• Afterwards, Ensure daily tasks are executed professionally and timeously.
• Last but not least, Proactively execute tasks with the ability to perform under minimum supervision.
• Finally, Manage activities on digital to increase brand awareness, traffic and increase in sales

Required Skills or Experience

• Good working knowledge and experience in marketing, brand management, advertising or PR.
• 3 to 5 years working experience. Experience in agency is an advantage.
• Good writing skills. Able to write creative content and reports.
• Knowledge of traditional media, social media and public relations.
• Ability to interact and manage work relations with our units and agencies efficiently.
• Ability to use Microsoft Office Suite.
• Pay attention to details.
• Self-starter.
• Fast learner.
• Strong implementer. Can pick an idea from start and work through to finish.
• Must be able to work effectively under pressure.
• Have a flexible attitude to work, as well as a high degree of honesty and integrity.