Field Marketing Lead (EMEA) Jobs in UK 2026
Field marketing leadership roles in AI-first companies continue to expand as organisations scale enterprise adoption across European markets. This Field Marketing Lead opportunity at Anthropic is designed for senior marketing professionals who can build and execute regional demand generation strategies, with a strong focus on account-based marketing (ABM), enterprise pipeline growth, and multi-market execution across EMEA.
About the Role
Anthropic is seeking a Field Marketing Lead to establish and scale its EMEA field marketing function. This role is foundational, responsible for building regional marketing infrastructure that drives pipeline, revenue growth, and customer engagement across diverse European markets.
The position requires a blend of strategic planning and hands-on execution, with responsibility for designing field marketing programs, coordinating with sales teams, and optimizing demand generation efforts across enterprise accounts. The role also supports Anthropic’s broader mission of building safe and beneficial AI systems. The successful candidate will operate in a hybrid London-based setup with significant regional travel across EMEA.
About the Hiring Organisation
Anthropic is an AI research and safety company focused on developing reliable, interpretable, and steerable AI systems. The organisation brings together researchers, engineers, and policy experts to advance AI safety while delivering high-impact commercial AI solutions. It operates as a public benefit corporation and is known for its strong emphasis on responsible AI development, long-term safety research, and enterprise-grade AI deployment.
Job Duties
- Build and lead the EMEA field marketing function, establishing scalable frameworks and processes from scratch.
- Develop and execute field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM campaigns.
- Partner with EMEA sales leadership to align marketing initiatives with pipeline and revenue goals.
- Establish measurement frameworks including attribution models, lead scoring systems, and ROI reporting.
- Evaluate and manage third-party events and regional marketing activations across multiple European markets.
- Collaborate with global marketing, product marketing, and solutions marketing teams to ensure consistent messaging.
- Manage regional budgets and vendor relationships with a strong focus on financial discipline and ROI.
- Drive continuous improvement through post-program analysis and performance optimization.
Job Requirements
- Ten or more years of B2B enterprise marketing experience with strong expertise in field marketing and demand generation.
- Strong understanding of enterprise sales cycles and B2B buying behaviour in software or technology companies.
- Experience building and scaling field marketing or ABM programs in EMEA markets.
- Strong analytical skills with experience in attribution modelling and performance tracking.
- Experience managing multi-country marketing programs and regional budgets.
- Strong stakeholder management skills, particularly with sales and executive leadership teams.
- Ability to operate independently in fast-paced, ambiguous environments.
- Excellent communication, project management, and organisational skills.
Preferred Qualifications
- Experience marketing AI/ML or complex technical products to enterprise customers.
- Background in high-growth technology companies such as Okta, Snowflake, or Workday.
- Experience building demand generation functions in EMEA from early stages.
- Multilingual capability across European languages.
- Experience with premium event strategy and enterprise-level account-based marketing execution.
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Conclusion
This Field Marketing Lead (EMEA) opportunity offers senior marketing professionals the chance to build a regional growth engine for one of the leading AI companies globally. The role combines strategic leadership with hands-on execution across enterprise marketing, ABM, and multi-market campaign delivery. For candidates experienced in scaling B2B marketing functions in complex EMEA environments, this position provides strong ownership, visibility, and long-term career impact.
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