Senior Manager, Brands and Communications – MTN Ghana

The Senior Manager, Brands and Communications at MTN Ghana is tesponsible for contributing to the overall MTN Brand performance through superior brand positioning, an integrated TTL brand communications, a TTL engaging digital media and event sponsorship strategies.

Division: Marketing

Department: Brands & Communications

Location: Accra

Position: Senior Manager Brands & Communications

Level: MTN Level 3H

Reports to: Chief Marketing Officer

Job Role

  • Lead the execution of MTN Ghana marketing strategy which includes input into the MTN Ghana business plan and the execution of the strategies there off, including the following: ü Brand positioning (ATL, Print, OOH, digital & Customer Connection touch points)
    • Brand communication across all relevant media channels including Digital/social media
    • Media Profiling and Intelligence (Customer/Consumer & Products)
    • Alignment to Mission, Vision and Strategic themes
  • Developing and Implementing a 360 Communications plan to impact Brand awareness and recognition for the Business across all its portfolios Consumer, Mobile Financial Services (MFS), Enterprise and Digital.

  • Develop relationship with key media to ensure growth in coverage both online and offline.
  • Communicate the Brand to internal customers and stakeholders alike ensuring MTN compliance standards
  • Provide accurate, timely and actionable research/analysis on: Advertising media landscape, Media Inflation, social media trends, Brand Tracking Reports etc.
  • Lead through end to end project management the delivery of MTN Ghana’s events, sponsorships, media concepts etc. to ensure a return on investments both financially and to the brand.
  • Build a clear and coherent Customer and Competitor Knowledge insights for decision making across the entire customer touch points.
  • Advice on reporting systems and reports to be incorporated into business and update the leadership on customer and competitor reports for decision making.
  • Liaise with Customer Relations division in addressing digital channel/social media engagement with the brand and Customers
  • Provide of ongoing and ad hoc reports on key Customer Experience elements of the business.

Context:

  • Dynamic and highly competitive telecommunication & ICT industry
  • Highly regulated environment
  • Performance driven environment
  • Customer base intelligence required for customer management
  • Market and Segment insights key to deliver a differentiated Brand positioning and offering
  • Active external stakeholder engagement with regards to Brand Communication

Education:

  • Bachelor’s Degree in Business and other related qualifications
  • Post Graduate degree (Marketing and Brand Communications preferably) is an added advantage

Experience:

  • 8 years multi-faceted marketing experience with corporate / multinational organizations
  • A minimum of 5 Years at Managerial Level with exposure to Brands & Communication management
  • Experience in brand positioning aligned to market and market trends

Professional/Technical competencies: 

  • Communication & Messaging
  • Appreciation of the telecommunications ecosystem
  • Project management
  • Research and Statistical analysis and interpretation
  • Brand management
  • Business risk management (Marketing, branding, reputation)
  • Knowledge of issue management strategies and crisis communication
  • Media relations management
  • Quality assurance
  • Strategic agility

 

How To Apply For This Job

Interested and qualified applicants should send their Curriculum Vitae by 7th January, 2020 to:

Email: [email protected]

Kindly indicate the Position (exact role you are applying for) in the email subject and note that only shortlisted applicants will be contacted. 

NOTE:

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