The Senior Manager, Brands and Communications at MTN Ghana is tesponsible for contributing to the overall MTN Brand performance through superior brand positioning, an integrated TTL brand communications, a TTL engaging digital media and event sponsorship strategies.
Department: Brands & Communications
Position: Senior Manager Brands & Communications
Level: MTN Level 3H
Reports to: Chief Marketing Officer
Lead the execution of MTN Ghana marketing strategy which includes input into the MTN Ghana business plan and the execution of the strategies there off, including the following: ü Brand positioning (ATL, Print, OOH, digital & Customer Connection touch points)
Brand communication across all relevant media channels including Digital/social media
Media Profiling and Intelligence (Customer/Consumer & Products)
Alignment to Mission, Vision and Strategic themes
Developing and Implementing a 360 Communications plan to impact Brand awareness and recognition for the Business across all its portfolios Consumer, Mobile Financial Services (MFS), Enterprise and Digital.