Meridian Seeds Calls For Job Applications

Meridian Seeds Calls For Job Applications

POSITION: Zonal Marketing Lead

Meridian Seeds invites passionate and resilient professionals to apply for the position of Zonal Marketing Lead. This role offers you an exceptional opportunity to drive brand awareness, manage regional budgets, lead dynamic field teams, and accelerate product adoption where it matters most on the ground in rural farming communities.

About Meridian Seeds

Meridian Seeds stands as a leader in the agricultural sector, committed to delivering high quality seeds and agronomic solutions that improve farmers’ livelihoods and yields. Our dedication to innovation, sustainability, and farmer centricity drives our success across Ghana. Consequently, we seek a Zonal Marketing Lead who shares our vision and can translate national marketing objectives into tailored, zone specific plans that align with local crop cycles, regional dialects, and unique farming practices.

Job Summary

We currently seek a strategic and hands on Zonal Marketing Lead to join our team. This position places you at the intersection of corporate strategy and field execution, where you will own the regional marketing strategy within your assigned zone. Your work will directly influence brand presence, product adoption, and farmer engagement across rural communities.

Responsibilities

Drive Localized Strategy

• Translate national marketing objectives into tailored, zone specific plans that align with local crop cycles, regional dialects, and unique farming practices.
• Own the regional marketing strategy, ensuring alignment with corporate goals while addressing local needs.

Lead Field Campaigns and Activations

• Organise and oversee high impact B2B and B2C campaigns, including village level farmer meets, crop demonstration days, dealer meets, and agricultural expos.
• Ensure campaigns resonate with rural audiences and drive measurable outcomes.

Empower Channel Partners

• Collaborate with regional distributors, retailers, and ag-input dealers to design co-branding initiatives, trade loyalty programs, and high visibility point of sale (POS) branding.
• Strengthen partnerships that enhance brand reach and customer loyalty.

Gather Market Intelligence

• Spend time in the field to capture crucial insights on competitor activities, pricing strategies, weather patterns, and evolving farmer pain points.
• Use these insights to inform strategic decisions and adapt quickly to changing conditions.

Build and Mentor Teams

• Recruit, train, and manage a high performing team of Field Sales Officers and Agronomists across the zone.
• Foster a culture of excellence, accountability, and continuous improvement.

Manage Regional Budgets

• Allocate and optimise your zonal marketing budget, ensuring a high return on investment (ROI) for all regional spend.
• Balance cost effectiveness with impact to achieve ambitious targets.

Required Qualifications and Experience

Knowledge and Technical Savvy

• Deep understanding of regional cropping patterns, soil types, farming seasons, and the agricultural input and output supply chain.
• Proven comprehension of rural marketing dynamics, including how rural consumers perceive value, make purchasing decisions, and consume media.
• Familiarity with CRM software, modern agricultural technologies, and digital channels like WhatsApp marketing or localized SMS campaigns tailored for rural audiences.

Skills and Abilities

• High mobility and physical stamina to travel extensively (50 to 60 percent) into deep rural and remote farming areas.
• Fluent in speaking the prominent regional languages and dialects of the assigned zone.
• Ability to turn macro level data into actionable tactical plans, track campaign performance metrics, and pivot quickly in response to sudden weather shifts or market changes.
• Exceptional communication skills to present confidently to corporate executives while equally connecting authentically with rural farmers.

Mindset and Attitude

• Genuine passion for delivering solutions that improve farmers’ livelihoods and yields.
• Self starter attitude who treats their assigned zone as their own business ecosystem.
• Bridging mindset that fosters strong, friction free relationships between corporate marketing and the ground level sales force.

Qualifications and Experience

• Bachelor’s degree in Agriculture, Agribusiness Management, Marketing, Business Administration, or a related field. An MBA in Agribusiness or Marketing is highly desirable.
• 5 to 8 years of experience in marketing, brand management, or field activations.
• At least 3 years of dedicated experience within the agribusiness sector including seeds, fertilisers, crop protection, farm machinery, or ag-tech platforms.
• Demonstrated success in scaling brand presence and driving product adoption in rural markets.

How to Apply for this GBfoods Africa Job

Do not let this opportunity pass you by. Interested candidates should submit their CV and a brief cover letter detailing their experience in rural marketing and their familiarity with the assigned zone to agribizhr@gmail.com. Kindly indicate your location and role applied for in the Subject field.

Closing Date: 30th August 2026

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