Publicis West Africa Invites Job Applications
POSITION: Digital Media Manager
Company Overview
Publicis West Africa (PWA) is looking for a highly enthusiastic and results-oriented Digital Media Manager to become part of our vibrant team in Accra. In your role as a vital part of our West African operations, you will manage and organize workstreams across 25 nations in the area. You will guide and motivate a group of skilled media experts, encouraging a cooperative and development-focused atmosphere.
Job Summary
- Create Comprehensive Strategies: Perform extensive market research and audience evaluation to formulate data-informed, digital-centric media strategies that effectively blend traditional and digital platforms (TV, radio, experiential, print, social, search, programmatic) for optimal results.
- Convert Vision into Action: Create detailed media strategies specifying target demographics, primary channels, budget distribution, and KPI objectives. Work alongside creative professionals and media experts to convert strategies into practical actions.
- Direct the Execution Symphony: Oversee project schedules, finances, and resources to guarantee campaigns are completed punctually, stay within budget, and fulfill client goals.
- Become a Data Sleuth: Track campaign outcomes across various channels, examine data to uncover trends and improvement possibilities, and make changes to enhance ROI.
- Client Advocate: Serve as the primary liaison for clients, overseeing expectations, responding to questions, and proactively recognizing their requirements during the campaign process.
- Develop and deliver concise, informative campaign reports that showcase performance indicators, essential insights, and return on investment.
- Negotiate and obtain the best pricing for media purchases across channels, guaranteeing optimal campaign ROI.
- Keep informed about current media trends and technologies (both traditional and digital) to recognize innovative chances for campaign improvement.
- Exhibit substantial expertise in media planning tools and systems (DSPs, Ad Servers, media planning applications).
- Exercises discretion and professionalism, embodying the values of the Groupe.
Duties
- Offer guidance and career growth opportunities to team members.
- Guide and coach team members, compose performance evaluations, and assign tasks.
- Oversee teams to exceed client expectations.
- Inspire the team and serve as the bond that keeps everyone united.
- Establish objectives and KPIs for every team member and collaborate with them to reach these.
Qualifications and Experience Required
- Bachelor’s degree in Marketing, Advertising, or a similar area.
- At least 5 years of experience in media operations or a comparable position.
- Comprehensive understanding of both traditional and digital media platforms, encompassing programmatic advertising.
- Specialization in media studies, audience evaluation, and decisions based on data.
- Outstanding abilities in communication, presentation, and negotiation.
- Proficient in overseeing project budgets and schedules.
- Robust analytical abilities to convert data into practical insights for enhancing campaigns and reporting.
- Skill in handling several projects at the same time and prioritizing efficiently.
Additional Information
- Keep current with the newest industry trends, technologies, and best practices
- Participate in industry gatherings and conferences to connect and enhance understanding.
- Proficient understanding of data analysis tools (e.g., Excel, Power BI) is advantageous.
- Extremely systematic with a strong focus on meticulousness.
- Outstanding initiative and execution abilities.
- Strong proficiency in French writing and speaking is a benefit for employment
How to Apply For This Publicis West Africa Job
Closing Date: 16th September 2025
NOTE:
It is important to keep in mind that employers receive many applications for each job posting and will only select the most qualified candidates. Furthermore, NewsNowGh does not have any influence over the decisions made by employers/recruiters. As a result, we cannot guarantee that sending applications will lead to candidates being shortlisted or selected for a particular position.
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