New Job Advertisement at Sporty Group

March 19, 2026 11:10 am

New Job Advertisement at Sporty Group

POSITION: Performance Marketing Manager

Sporty Group seeks a highly driven Performance Marketing Manager to lead user acquisition efforts across Meta, TikTok, X, Snapchat, and other platforms. This role places you at the forefront of digital marketing, collaborating with creative, analytics, and product teams to deliver exceptional outcomes. If you are ready to make an impact, this opportunity deserves your attention.

Job Summary

In this role, you will lead user acquisition campaigns across paid social channels for both web and app platforms. You will design data driven strategies, optimize performance funnels, and collaborate closely with internal teams to deliver exceptional results. Your work will span multiple platforms and markets, requiring creativity, analytical rigor, and a commitment to continuous improvement.

What You’ll Be Doing

Your responsibilities span campaign management, creative collaboration, performance analysis, and strategic innovation. Here is a detailed look at your key tasks:

Create and Manage User Acquisition Campaigns

You will create and manage campaigns across Meta, TikTok, X, Snapchat, and other paid social platforms for both web and app.
Managing end to end campaign operations from setup and budgeting to optimization ensures you hit performance goals including CPA, ROAS, and LTV.

Brief and Collaborate on Creatives

You will manage the process of briefing creatives, particularly User Generated Content, working with both internal and external creative production teams.
Supporting the social media team with boosted posts extends your impact across channels.

Test and Iterate Continuously

You will continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.
Running structured A/B tests validates hypotheses and improves funnel conversion at every stage.

Collaborate Across Teams

You will work closely with creative, analytics, BI, and product teams to launch and scale high performing campaigns across diverse markets.
Monitoring and analyzing campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards identifies actionable insights and growth opportunities.

Stay Ahead of Trends

You will stay on top of paid social trends, platform updates, and emerging opportunities to ensure Sporty Bet remains ahead of the curve.
Building and maintaining strong working relationships with platform reps gains access to betas, insights, and strategic support.

What You’ll Bring

We seek a candidate with proven experience, technical expertise, and a data driven mindset. Here are the qualifications and attributes you need:

Experience and Expertise

You possess 3 or more years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and X.
Proven ability to manage campaigns across both web and app drives measurable impact on key metrics like CPA, ROAS, and LTV.
Fluency in English is required; additional languages are a plus.
Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools supports your daily work. Familiarity with AppsFlyer, Google Analytics, and marketing automation platforms enhances your capabilities.
A strong analytical mindset allows you to interpret data, build experiments, and scale what works.
Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross channel collaboration, ensures holistic success.
Comfort working in a fast paced, data driven environment with close collaboration across creative, analytics, BI, and product teams defines your work style.

Even Better If

You have experience in online betting, igaming, or highly regulated digital industries.
You possess experience working with both web and app acquisition at scale.
You have prior exposure to fast growing, performance driven environments.
You are comfortable using AI tools such as Claude, ChatGPT, or Perplexity to accelerate work. Whether briefing creatives, analyzing performance data, drafting copy variations, or exploring new campaign ideas, AI enhances your output.

Role Specific Tools

Meta Ads Manager, TikTok Ads, X Ads, Snapchat Ads
Google Analytics, AppsFlyer, Adjust, Singular, or Kochava
BI tools including Metabase, Tableau, or Power BI
AI tools including Claude, ChatGPT, Perplexity, or similar platforms

What’s In It for You

Sporty Bet offers a compelling package that rewards performance and supports work life balance. Here is what you can expect:

Quarterly Bonuses: Your achievements receive financial recognition.
Flexible Working Hours: You manage your schedule to suit your productivity.
Top of the Line Equipment: You receive the tools needed to excel.
Referral Bonuses: Bringing great talent to the team rewards you.
28 Days Paid Annual Leave: You enjoy time to recharge and explore.
Highly Talented Co Workers: You collaborate with dependable colleagues in a global, multicultural organisation.
Impactful Role: Our teams remain small enough for your contributions to be visible and significant.
Stability and Security: Our globally established and successful business offers confidence in your future.

How to Apply for this Job at Sporty Group

Ready to scale user acquisition and drive performance marketing excellence? Follow these steps to submit your application:

Prepare your Curriculum Vitae highlighting your performance marketing experience, campaign successes, and technical skills.
Craft a cover letter expressing your interest in the Performance Marketing Manager role and your alignment with Sporty Bet’s dynamic environment.
Submit your application through the official Sporty Bet recruitment channel.

Click Here to Apply

Closing Date: 31 March 2026

NOTE:

Please be aware that employers typically receive a high volume of applications for each position and will only shortlist the most qualified candidates. Please note that NewsNowGh.com is not involved in the employer’s recruitment decisions and does not guarantee that applicants will be shortlisted or selected for any role.