July 20th, 2023 at 12:32 am
Top Digital Jobs Skills That Canadian Recruiters Seek
One of the most promising fields for newcomers in Canada right now is digital marketing, which requires a unique mix of creativity and data analysis. This leaves room for all kinds of specialists, from developers and programmers to social media managers and copywriters.
As the digital world becomes more popular, the skills that specialists need to do their jobs well also grow. Managers used to be in charge of giving instructions and checking the results, but these days, they need to know a lot more than that.
So, what do recruiters look for in candidates these days? In this article, we talk about both the hard and soft skills you’ll need to get a job faster in digital marketing.
Hard Digital Jobs Skills
When companies are looking for the best person for a job, they look at all of their skills and qualifications and compare them. There are some skills that are specific to a job, but there are also a lot of skills that are important no matter what digital job you want.
1. Theoretical Frameworks
You should know about things like SWOT and PEST analysis, as well as the marketing mix. All professionals who work in the digital world need to know what a KPI is, how to use it to estimate a budget, how to do market research, and so on.
2. Excel Proficiency
Spreadsheets are the most common way to work with data. So, advanced users should know how to work with formulas and pivot tables, and they should be able to quickly find and analyze the information they need among a lot of data.
3. Technical Know-How
Digital experts use many tools these days, such as Nielsen, HypeAuditor, Google Trends, Google Analytics, Facebook Business Manager, and Google Tag Manager. With these tools, you can start an advertising campaign, make a plan for promoting it, and keep track of how well it does. With their help, you can figure out why your traffic has gone up so much or who your target audience is.
Many of these tools have free tutorials you can use to learn more about how to use them. As a newcomer to Canada, you can add these key skills and certifications that match the job description to your resume to make it stronger.
Soft Digital Jobs Skills
Hard skills help, but they don’t guarantee success. Talking to your team or clients, being flexible, and explaining your meaning are equally important. Let’s discuss some soft skills employers value. Soft skills are transferable, so highlight them when applying for your first job in Canada.
Soft skills help us network, learn, and innovate. Technical skills were enough on resumes until recently. Many Canadian companies are now hiring based on “soft skills.”
First, success is increasingly measured by specific metrics like sales growth from previous jobs. This much detail in a career story takes time and skill, which many job seekers lack. So they use resume writing services like Skillhub to get professional advice on how to highlight their accomplishments.
Second, many employers review resumes with ATS bots. Thus, an ATS and a human should be able to read your job application. Skillhub resume writers will match you with the right recruiter when you apply.
1. Communication skills
It’s crucial to communicate with coworkers and clients and solve problems in the workplace. Work is full of people, and it’s crucial to be able to communicate, especially under pressure. Sometimes humor works, but sometimes conflict resolution is the only solution.
People skills help many specialists succeed. Recruiters focus on interview questions. Smart, relevant questions during the interview demonstrate interest, knowledge, and good thinking.
2. Teamwork
No matter what you do at work, you need to be able to work well with others. Without help and communication from the team, even the best specialists fail.
Teamwork starts when everyone knows exactly what their roles are. As a leader, you should give out tasks, get to know your team members and trust them. If you are an expert, pay attention to what your coworkers need and ask how you can help.
3. Creativity
To be creative in the digital world, you have to think outside the box. If you can come up with ideas, you can make something new, and employers love people who can do that. This is a very important skill for copywriters, designers, and people who work with technical problems.
4. Willingness to learn and grow
Learning is lifelong, especially online. It’s crucial if you’re new to Canada and job hunting. New digital marketing tools are released regularly. To stay current, you must keep learning. Open minds can quickly sort through a lot of information, find data, and analyze it.
5. Time management
A valuable skill is being able to manage your time well, plan multiple tasks, and keep a good balance between work and your personal life. Organize your time, as well as the information and resources you need to do your job and put your tasks in order of importance with the help of your manager to make sure your team can reach its main goals.
6. Multidisciplinarity
In the digital world, you can no longer specialize in just one thing. The market is always changing, and clients with multichannel strategies need people who can work in different fields. For instance, a typical digital marketer today gives SEO copywriters instructions and checks on their work. They also make content plans for social networks, evaluate the results, and make predictions about advertising campaigns.
7. Presentation skills
Success is a sure thing if you can talk about your ideas or the results of your work in a convincing way. Both clients and management look for experts who can say what they think in a clear and organized way.
8. Adaptability and flexibility
Consumer tastes and digital marketing trends change faster than ever, so many things don’t go as planned. Some tasks take longer than you thought they would, and the results of others may surprise you.
Also, a lot of information is learned on the spot. You will be able to deal with all this stress and change better if you can change quickly.
9. Emotional intelligence
Employees who have emotional intelligence are self-aware, friendly, empathetic, and motivated. Putting yourself in the other person’s shoes is no longer enough.
Good digital specialists can also read minds and guess what people want. Emotional intelligence replaced intuition. Even when things go wrong, you must think clearly and stay disciplined.
Canadian digital marketing job descriptions are detailed. Web development, design, social media, and targeted ads require specific skills. If you want a digital job in Canada, build universal skills.
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