October 23rd, 2020 at 01:35 pm
Ghana’s non-alcoholic Malta Brand, Malta Guinness sometime ago, signed Ghanaian celebrated rapper, Sarkodie as one of its influencers.
Malta Guinness Influencers Sarkodie, Naa Ashorkor, Sister Derby, Giovani Caleb, Regina Van-Helvert, Dr. Vanessa Karbo-Mensah, Aaron Adatsi and others; have been inspiring and motivating millions of fans to feel and be their best in the “Enjoy a World of Goodness” campaign for four weeks.
The above mentioned influencers have shared quotes that inspire them to achieve certain duties with their fans. They have encouraged their followers to push themselves to reveal hidden talents that could become income earning for them after this covid-19 era, and have rewarded some fans with Malta Guinness giveaways. Thanks to Malta Guinness, they have entertained and encouraged their fans.
An activity that is expected to unearth talents, is the Malta Guinness Karaoke under the hashtag #MGKaraoke. Sarkodie and Sister Derby will lead their fans to post videos of themselves singing a song and reward the video with the most reactions with Malta Guinness products and a Beats-By-Dre Headset. At the end of the campaign the individual whose video has the most number of reactions will walk away with an iPhone 11 Pro.
Rooted in Malta Guinness’ philosophy of creating a can-do attitude in its consumers, the Enjoy a World of Goodness campaign has seen the influencers inspire holistic wellness among followers on social media, a move by the brand to engage more of its consumers in a meaningful way.
The campaign is part of a number of activities Guinness Ghana is championing as part of the company’s 60th anniversary celebrations this year.