Marketing and Communications Specialist Job at Webster University

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Marketing and Communications Specialist Job at Webster University

Applications are open for qualified and experienced individuals to apply for the position of Marketing and Communications Specialist at Webster University Ghana.

ABOUT WEBSTER UNIVERSITY GHANA

Webster University Ghana Campus is a private university in Accra, Ghana. It is the Ghanaian campus of Webster University, located in St. Louis, Missouri, United States.

Job Description

The role is responsible for providing general oversight of marketing and communication activities towards student recruitment efforts as well as managing the University’s brand locally and within the Webster network. This role reports directly to the Director of Enrollment Management.

Key Responsibilities

  •  To begin with, the successful candidate will develop creative marketing campaigns and tactics. This is to deliver outcomes in marketing and recruitment strategy in line with the institution’s goals
  • Secondly, the successful applicant will develop and distribute marketing content (i.e. videos, pictures, jingles, graphics, etc.). It should be according to the recruitment plan and in line with the University’s internal (i.e. Webster Today) as well as external branding needs
  • Thirdly, the applicant will analyze marketing data (campaign results, conversion rates, traffic, etc.). Additionally, draw insights to optimize marketing campaign performance toward the quality lead generation
  • Also, make data-driven recommendations on marketing efforts to the Enrollment Director and the team to improve leads generation metrics through reports
  • Afterward, provide advertising and marketing support to enrollment-related events i.e public lectures, masterclasses, and other thought leadership seminars that may be needed
  • Besides that, manage and oversee Webster University Ghana’s marketing materials including souvenirs, brochures, flyers, etc. in accordance with the Global Media Communication (GMC)’s office at the home campus
  • In addition, manage stakeholder relationships (i.e. digital agencies, media houses, etc.)  and keep up-to-date records of all vendors, external collaborators
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 Qualifications and Skills Required

To qualify for the job position, applicants must meet the following requirement:

  • Firstly, applicants should have certification in marketing, communications, or any relevant field of study
  • Secondly, applicants should have 5yrs experience in marketing, communications, and/or advertising
  • Also, applicants should have a thorough understanding of marketing elements (both traditional and digital marketing)
  • Moreover, applicants should have knowledge of marketing software and applications (Adobe Creative Studio, Canva, CRM, etc.)
  • Also, candidates must have intermediate proficiency in Microsoft Office i.e. Word, Excel, and PowerPoint
  • Furthermore, applicants should be able to work in a fast-paced environment and willingness to work some evenings and weekends
  • Besides the above, applicants should have research and analytical skills
  • Copywriting and Graphic design skills
  • Must be an exceptional communicator and have good writing skills
  • Ability to collaborate with multiple stakeholders to achieve objectives
  • Excellent organizational and time management skills
  • A creative mind partnered with curiosity
  • Relationship-building skills and very personable
  • Attention to detail and critical eye for accuracy
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HOW TO APPLY

CLICK HERE TO APPLY ONLINE

CLOSING DATE: The closing date of the application is July 29, 2022.

Also, For more job opportunities CLICK HERE

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