Latest Job Advertisement at GBfoods Africa
POSITION: Consumer Insight Specialist
GBfoods offers culinary solutions in Europe and Africa with prominent local brands such as Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand’Italia, and Blå Band, among others. GBfoods Africa operates in 24 countries, including a regional office in Accra, Ghana.
Our mission, “Celebrating Local Flavors,” is to empower and care for each of the local communities to which we belong, as well as to highlight their authentic flavors. Some of our local brands have been in consumers’ kitchens for more than a century, and they have established themselves as legitimately valued brands that are also strongly anchored in local culture.
Today, with a turnover of roughly 1.5 billion euros and a team of approximately 3,300 people, we are the preferred option of millions of customers.
Role:
Report to the Consumer Insight Manager
The Consumer Insight Specialist will collect, analyze, and evaluate consumer and shopper data to give actionable insights that inform strategic decision-making. The function attempts to improve the understanding of customer behaviors, preferences, and trends to guide product development, marketing initiatives, and overall business growth.
Key Responsibilities:
- Support the CI Manager in conducting consumer, competitive, and shopper analysis to provide the organization with relevant information from several sources, including Retail Audit, Brand Health Tracker, and Household Panel
- Implement the Market Research Tools in collaboration with your research partner.
- Manage allocated projects from start to finish (briefing to presenting of outcomes).
- Data tracking, administration, and reporting.
- Ensure quality fieldwork and timely reporting of ad hoc and tracking studies.
- Contribute to team knowledge enhancement by leading training sessions, supporting knowledge exchange, investigating novel research methodologies (such as AI), and arranging annual CI events.
- Coordinate research plans, budgets, and supplier payments.
- Be a valuable partner to the Commercial team and the Consumer Insights Community by giving a thorough insight into the market and consumers.
- Contribute to the preparation of BU Business Plans and Strategic Management Reviews for categories and brands.
- Analyze market trends and consumer data to find potential product development and marketing initiatives.
- Monitor and assess the efficacy of marketing efforts and product releases.
- Determine relevant market research strategies and procedures by using feedback from research suppliers and internal specialists to develop optimal research protocols.
- Implement and guarantee quality throughout the research process.
- Data mining, analysis, and reporting.
What should you anticipate from us?
You will be a part of a unique firm at an exciting time when we are expanding and becoming a very consolidated multinational in the FMCG Food industry with many strong brands.
Requirements
Technical Competencies
- Minimum Bachelor’s degree in economics, statistics, market research, marketing, or another business-related field.
- At least 5 years of experience conducting consumer research in the FMCG industry, either for a client or for a research firm.
- Proficiency in effectively communicating insights and writing appealing, easy-to-understand materials.
- Experience with both quantitative and qualitative research approaches.
- SAP knowledge, as well as familiarity with MS Office and Power BI.
- Project management experience.
- Understanding the following research protocols/methodologies: retail audit, pricing research, NPD research, and positioning research.
- High consumer and marketing sensitivity.
Behavioural Competencies
- Strong analytical skills.
- Motivated to enhance quality and processes.
- The ability to go under the surface when seeking insights.
- Strong capacity to collaborate across borders and work in an international setting.
- Leadership and the ability to effectively collaborate with virtual and diverse teams.
- Strong capacity to manage many projects at the same time, as well as flexibility when working with diverse categories and marketplaces.
How to Apply for this Job at GBfoods Africa
Closing Date: November 22, 2024
NOTE:
It is important to keep in mind that employers receive many applications for each job posting and will only select the most qualified candidates. Furthermore, NewsNowGh does not have any influence over the decisions made by employers/recruiters. As a result, we cannot guarantee that sending applications will lead to candidates being shortlisted or selected for a particular position.
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