August 25th, 2020 at 12:19 pm
A reputable bank seeks a suitable candidate to fill the role of Head, Marketing and Corporate Communications Department.
KEY DUTIES and RESPONSIBILITIES
Develop and enforce an external communication strategy that results in an improved corporate Supervise the facilitation of official travels within and outside the country (e.g. booking of flights,
reputation
hotel and visa processing) Develop and lead in the implementation of a marketing strategy for the bank Periodically review the bank’s products and services and propose reinvention as and when needed
Conduct frequent industry survey of product offerings to benchmark the bank’s products Develop new products for management and board consideration based on customer needs
Design, place and implement monthly below-the-line and above-the-line communications Planning of bank events (e.g. durbars and press conferences)
Evaluating requests for sponsorship
Prepare speeches for events and press releases Collaborate with Executive Management to execute the bank’s Public Relations strategy Build positive relationships with stakeholders, media and the public
Produce promotional materials and publications (brochures, videos, social media posts etc.)
Lead in addressing enquiries from the media and other stakeholders Track reputational perceptions, media coverage and follow industry trends Lead in the mitigation of any reputational risks identified that could affect the image of the Bank
EXPERIENCE and QUALIFICATIONS
A minimum of first degree in Business Administration, Communications or a related field with six (6) years’ work experience, preferably in the banking industry A recognised professional qualification in a relevant field
Good knowledge and experience in PR and communication systems, including corporate
branding
Excellent communication report writing, presentation and organisational skills
Computer literacy – Microsoft office skills
Dependability and ability to maintain confidentiality
A good knowledge of workplace practices Creative and problem-solving aptitude
Excellent negotiation skills
MODE OF APPLICATION
Interested applicants who meet the minimum requirements should send their application letters with detailed Curriculum Vitae (CV) via email to crprtaffairs@gmail.com
APPLICATION DEADLINE
Deadline for submission of applications: Monday, August 31, 2020.