Job Recruitment at Kasapreko Company Limited
POSITION: Sales Manager
Kasapreko Company Limited invites accomplished sales professionals to apply for the position of Sales Manager. This role offers you an exceptional opportunity to lead sales and distribution operations, shape market strategy, and contribute to the success of one of Ghana’s most respected beverage companies.
About Kasapreko Company Limited
Kasapreko Company Limited stands as a leading beverage manufacturer in Ghana, renowned for producing high quality alcoholic and non alcoholic drinks that delight consumers across the country and beyond. Our commitment to innovation, quality, and customer satisfaction drives our market leadership. Consequently, we seek a Sales Manager who shares our vision and can design and manage sales and distribution networks that stimulate demand and ensure sustained growth.
Job Summary
We currently seek a results oriented Sales Manager to join our team in Ho, Volta Region. This position places you at the heart of our commercial operations, where you will design and manage the Sales and Distribution network to deliver adequate stocks of all products to all markets. You will prepare annual sales budgets, supported by detailed sales, distribution, and route to market plans that ensure sustained growth in sales volume and market share.
Responsibilities
- Develop strategies to ensure consistent growth in sales volume, brand penetration, and market share based on deep understanding of demand distribution.
- Analyze consumer demand and ensure the company’s products remain available, accessible, and competitive to achieve sales targets consistently.
- Design systems and structures to ensure the distribution system continually develops to meet existing and untapped demand, including specialist channels such as supermarkets, convenience stores, wholesale channels, and duty free shops.
- Analyze the distribution system periodically and review the network system to optimise performance.
- Provide training and support on product knowledge, good handling and storage, and customer service to distributors and sales representatives.
- Conduct on site visits on a sustained and regular basis to obtain market insights and ensure products remain available and well presented.
- Liaise with the Commercial leadership team and provide data on brand sales performance to support production planning.
- Ensure distributors remain motivated and driven through incentive schemes such as promotions and awards.
- Analyze brand contributions and advise on pricing strategies to ensure growth in sales value by maintaining viable contributions from each brand.
- Program the off take and re order levels from distributors to enable timely supplies.
- Support and drive research, analyze findings, and present reports on trade dynamics including volume, value, shares, and stock levels.
- Obtain early warning on developments in the markets including competitor activity, new market entrants, and activities of counterfeiters.
Qualifications
To succeed in this role, you must bring a combination of academic qualifications, professional experience, and personal attributes. Specifically, we require:
- Educational Qualification: A degree in Business Administration or Social Sciences. A relevant Master’s degree is a plus.
- Experience: 10 years of relevant experience in Sales with 5 years as a manager or equivalent. Minimum of 3 years of experience in FMCG operations.
- Computer Literacy: Proficiency in Excel, Word, PowerPoint, and any Enterprise Resource Planning (ERP) software, preferably SAP.
- Business Acumen: Sound business acumen and excellent analytical skills.
- Market Research: Market research and business and product development skills.
- Competition Awareness: Awareness of competition and benchmarking capabilities.
- Leadership: Interpersonal and frontline leadership skills.
- Communication: Effective communication, presentation, and negotiation skills.
- Creativity: Creative thinking, brand awareness, and profiling skills.
- Adaptability: Adaptive and diversity oriented approach.
- Safety Champion: A conscious commitment to safety.
Benefits
- Medical Insurance: Comprehensive medical insurance for yourself and four direct dependents.
- 13th Cheque: Enjoy an additional month’s salary annually.
- Monthly Product Allocation: Receive a monthly allocation of our premium products.
- Leave Allowance: 75% of Basic Salary as leave allowance.
- Tier 3 Contributions: 10% each from both Employer and Employee.
- Funeral Benefits: Support for parents, spouse, and children.
Duty Station: This position is based in Ho, Volta Region. Candidates must either reside in Ho or demonstrate willingness to relocate.
How to Apply for this Job at Kasapreko Company Limited
Do not let this opportunity pass you by. To submit your application, click on the link below and complete all relevant fields on the online application form.
Closing Date: 10th August 2026
