JOB OPPORTUNITIES AT THE 13TH AFRICAN GAMES, ACCRA 2023 

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JOB OPPORTUNITIES AT THE 13TH AFRICAN GAMES, ACCRA 2023 

The LOC invites Expression of Interest from suitably experienced companies wishing to offer their services as a Marketing Agency for the 13th African Games, Accra 2023 due to be held in Ghana.

1. BACKGROUND OF 13TH AFRICAN GAMES

The LOC was inaugurated on 12th October, 2020 by H. E. Nana Addo Dankwa Akufo-Addo, the President of the Republic, and has a mandate to oversee the successful hosting and organisation of the 13th African Games in Ghana in 2023.

2. SCOPE & DELIVERABLES

Outlined below is the scope of work:

  1. Ongoing strategic planning and creative consultation
  2. Proactive campaign development and execution
  3. Content creation for TV, Radio, Outdoor, Digital, Press
  4. Finally, Special events such as press conferences and media tours

The following deliverables are expected:

  1. Two (2) fully developed campaign ideas for consideration
  2. Also, Detailed proposal for campaign activities, events and activations
  3. Financial proposal

3. COMMUNICATION OBJECTIVE

  1. To increase awareness of the 13th African Games, Accra 2023 to be hosted by Ghana ii. Increase public engagement, connectivity and enhance the outlook and patronage of sporting disciplines in Ghana and across Africa
  2. To whip up excitement, optimism and high followership for Team Ghana’s participation in the 13th African Games
  3. Also, Build a stronger affinity with the public & increase acceptance and patronage of the 13th African Games

4. TARGET AUDIENCE FOR THE 13TH AFRICAN GAMES

This campaign seeks to reach the Ghanaian, Continental (Africa) and International Audience with an integrated approach, which targets both mass and focused markets simultaneously. However, A wide mix of communication channels should deploy to reach the target audience.

Also, The campaign should speak to all demographics of the target audience including lovers and non-lovers of sports, as well as non-Ghanaians who will visit Ghana with the purpose of participating in the tournament.

Importantly, the campaign should convey the following elements:

  1. Ghana as the Host Nation ii. “Ghana is ready” message
  2. The Development and propagation of the “Key Campaign iv. Utilisation of all communication channels (Traditional and Digital)

5. DURATION

The campaign is expected to run leading up to and during the 13th African Games, Accra 2023.

6. EXPECTED OUTCOMES

  1. Firstly, That the indicated target groups are well informed about the African Games
  2. Secondly, Marketing programmes that offer great visibility of the 13th African Games, Accra 2023 in making the event more accessible and memorable for fans
  3. Thirdly, Key positioning elements to enrich the 13th African Games, Accra 2023 brand and identity
  4. Afterwards, Campaign activities, events and activations to excite the target audience
  5. Lastly, High reach and engagement to attract commercial interest and sponsors

7. SCHEDULE

The goal is to have a creative presentation scheduled on or before Wednesday, 11th May, 2022. At the presentation, the Agency must show a minimum of two (2) fully developed campaign ideas to the client.

8. AGENCY CREDENTIALS

The LOC is seeking a Communication/Marketing agency to plan, develop and execute a communications, marketing and public relations campaign that is based on a robust and sound communications strategy to achieve the objectives of the LOC.

The LOC is looking for an Agency that:

  1. To begin with, Must have an experienced team that can provide robust marketing communications counsel
  2. Also, Should have a proven track record of effective creative strategy development and content management
  3. Thereafter, Demonstrates a thorough process of creating proactive marketing and communication opportunities
  4. Moreover, Illustrates an understanding and practice of industry best practices Has capabilities in deploying campaigns in not just
  5. Additionally, Ghana but across Africa and to international audiences by way of recognisable partnerships or offices in continental and global markets
  6. Finally, Previous experience in event sports marketing and management is preferred

9. CONTACT

Should you require additional information, kindly contact the LOC Secretariat via email on [email protected] or [email protected]

HOW TO APPLY FOR THE 13TH AFRICAN GAMES

Expression of Interest must be addressed to the contact below and submitted by Wednesday, 4th May, 2022, before 1500 hours, to the addresses below.

THE EXECUTIVE CHAIRMAN
LOCAL ORGANISING COMMITTEE 2023
13TH AFRICAN GAMES, ACCRA P. O. BOX CT 1412
CANTONMENTS-ACCRA

Also, You can email your EOI to [email protected] or submit it to the LOC Secretariat at the Accra Sports Stadium, Osu Stand, opposite the Handball Court.

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