Japan to Launch New Travel Authorization System: Eligibility and Requirements Explained

Japan is set to introduce its Electronic System for Travel Authorization (ESTA), called JESTA. This new system aims to simplify entry for foreign visitors while addressing the challenges of over-tourism. As Japan prepares for a projected influx of visitors, this initiative supports both tourism growth and sustainability.

JESTA: A Significant Shift in Tourism

Prime Minister Shigeru Ishiba announced the forthcoming JESTA system, which will streamline entry for tourists. Japan aims to attract 60 million international visitors by 2030. Achieving this goal requires efficient processes and responsible tourism practices.

How JESTA Works

JESTA, inspired by systems like the U.S. ESTA and the UK’s ETA, will require travelers from visa-exempt countries to apply online before their arrival. Currently, citizens from 71 countries, including the United States, United Kingdom, and Australia, can enter Japan for up to 90 days without a visa. However, with JESTA, these travelers must complete an online application in advance.

Application Process

The JESTA system is designed to enhance border security and reduce immigration wait times. Travelers will need to provide their passport details, travel plans, and additional relevant information through an online portal. The system will perform background checks, enabling authorities to pre-screen visitors. This pre-screening improves security and speeds up the arrival process.

Who Needs JESTA?

Travelers from the 71 visa-exempt countries will be required to apply for JESTA. The online application process collects traveler information, allowing for pre-arrival screening. The benefits of JESTA include enhanced security, reduced wait times, and better management of tourist flow.

Addressing Overtourism in Japan

Japan experienced a surge in international arrivals, welcoming over 25 million visitors in 2023 and nearly 37 million in 2024. The government aims to reach 60 million tourists by 2030, generating an estimated 15,000 billion yen in tourism revenue. However, this rapid increase in visitors has led to overtourism, putting pressure on infrastructure and iconic landmarks.

Measures to Combat Overtourism

To manage the influx of tourists, Japan is implementing various measures:

• Mount Fuji’s Entry Fee Hike: Authorities have doubled the climbing fee from 2,000 to 4,000 yen for those using the Yoshida trail during peak climbing season (July–September). This revenue will help maintain hiking trails and manage waste while preserving the mountain’s ecosystem.
• Kyoto’s Tourist Tax Proposal: Kyoto is exploring an increase in the existing tourist tax to fund heritage preservation and improve visitor management. This initiative aims to curb excessive tourism in the cultural hub.

A Sustainable Future for Japanese Tourism

Japan’s focus on digital efficiency and sustainable practices demonstrates its commitment to responsible tourism. The JESTA system will streamline arrivals, while measures like increased fees and tourist taxes will protect iconic sites. This balanced approach ensures that Japan remains an attractive destination for future generations.

By implementing JESTA and associated measures, Japan is taking significant steps to enhance the travel experience while safeguarding its cultural and natural heritage. As the country prepares for record-breaking visitor numbers, these initiatives will help maintain a sustainable tourism environment.