Fairtrade Africa (FTA) Calls For Job Applications

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Fairtrade Africa (FTA) is the umbrella network organization representing Fairtrade-certified producers and workers in Africa and the Middle East. It has four (4) regional networks – Eastern & Central Africa; Southern Africa; West Africa; and the Middle East & North Africa.

Established in 2005, FTA is a member of Fairtrade International and currently represents over one million farmers and workers in over 500 producer organizations spread across 33 countries in Africa by providing services to them that contribute to the improvement of their livelihoods.  Fairtrade Africa’s interventions are guided by the Fairtrade Theory of Change which visually expresses how these ultimately lead to global Fairtrade Goals

Job Description

Terms of Reference

Market study – Fairtrade Ghanaian Shea Nut market linkages

Introduction: Overview of Fairtrade Africa

Fairtrade Africa (FTA) is the umbrella network organization representing Fairtrade-certified producers and workers in Africa and the Middle East. It has four (4) regional networks – Eastern & Central Africa; Southern Africa; West Africa; and the Middle East & North Africa.

Established in 2005, FTA is a member of Fairtrade International and currently represents over one million farmers and workers in over 500 producer organizations (POs) spread across 33 countries in Africa by providing services to them that contribute to the improvement of their livelihoods.

Fairtrade Africa’s interventions are guided by the Fairtrade Theory of Change (ToC) which visually expresses how these ultimately lead to global Fairtrade Goals. Fairtrade is conducting this project in collaboration with CAMFED – the Campaign for Education. CAMFED is an NGO that supports the education of girls and women’s enterprise and leadership in sub-Saharan Africa including Ghana.

Background on the Shea Market Linkages program

Fairtrade is seeing significant demand for ethical shea butter for use in the cosmetics industry, which is supported by industry analysis forecasting the global shea butter market to reach $2.9 billion by 2025.

Through enabling Fairtrade certification for up to six women-owned producer organizations in Northern Ghana supported by CAMFED, Fairtrade intends to increase the supply of ethical shea to meet this demand, subsequently increasing incomes, and through the CAMFED Association-led philanthropy mechanism, creating education opportunities for children.

It is intended that this project will be considered as a pilot intervention for business-led investment in education, supported through the sustainable growth in the supply of ethical shea nuts and other cosmetics inputs or small-scale supply chains where women have a significant presence. Our intention as a partnership is to be “market-led” and therefore continue discussions on mapping the demand from Fairtrade’s commercial partners and see where future sectors map make sense to continue our work.

Summary of Assignment

The market study will provide a crucial analysis of the shea nut value chain specific to the six women’s groups, with an eye to how their value chain relates to the wider shea nut sector in Ghana.

The study will conduct a mapping of the shea nut value chain, identifying all key actors, and do a deep dive on the volumes being produced, quality, ability to provide consistency of supply and scale volumes as required, and investigate the supply chain logistics such as processing and route to market.

The study should identify both the opportunities for the six shea nut producers and also market constraints that may prevent the six women’s groups and other shea nut producers from creating sustained market linkages with Fairtrade buyers. Finally, the study should design a set of interventions required for the women to overcome any market constraints and take advantage of any opportunities that have been identified.

The study will be complemented by at least three other major inputs within the larger program; firstly the analysis led by Fairtrade Africa into what the groups will need to do to achieve Fairtrade certification, secondly analysis led by the Fairtrade Foundation team in the UK who will lead on gathering market requirements from buyers and finally the ongoing work being done by CAMFED on the business modeling, business strengthening MEL data and education philanthropy for these six groups. CAMFED has been supporting the women leaders of these enterprises to launch and grow their businesses over a number of years.

Objectives

The main objective for this assignment is to document the nature and characteristics of the shea nut value chain for the six women’s groups and the wider market, identifying the opportunities and constraints faced by the groups to achieve market linkages with buyers, and designing interventions to overcome any identified constraints and scale supply.

The specific objectives of the assignment are split into objectives in understanding the sector, and those to support the women’s groups.  The women’s groups are based in the following locations: Northern Region- Sagnarigu (two groups); Upper West; Wa Municipal-Tisa (one group)  & Jirapa District-Hain (one group); North East Region; Nalerigu-(One group) and Upper East Region; Zebilla-(One group). The groups have a total of 676 members and jointly produce approximately 43,700 kg of shea annually.

At the sector level, the study should:

  • Identify the key actors in the shea nut value chain, including but not limited to; the nature and locations of the main producer groups in Ghana, aggregators, processors, transporters, testing facilities, input suppliers, and exporters, as well as an indication of international market actors involved in manufacturing, branding and end sales of products.
  • Conduct an analysis into the formal and informal rules governing the shea nut market system, and the nature and availability of inputs required to produce ethical shea nuts.
  • Assess current and potential (i.e.trend of) buyer/market requirements from multiple dimensions/perspectives including quality, product features, packaging, branding, socio-economic, environmental etc.
  • Analyse what existing regulatory requirements are required from both buyers and legal structures, and how these are adopted and enforced in the current Ghanaian shea nut sector.
In addition to the above analysis at the sector level, the study should also conduct detailed analysis for the six women’s groups into the following:
  • Outline the production process of ethical shea and shea nut products, highlighting the nature of both the formal and informal rules that govern production and the supporting functions (including inputs) that are required at each different step of the process.
  • Outline the potential trading arrangements and market channels for shea nuts and processed shea products from the six women’s groups, reflecting on how the trading channels for the women’s groups compare to the sector level value chain and key actors in both processing and route to market.
  • Map the existing supply and demand currently experienced by the six women’s groups, including market demands from buyers, farm-gate prices, c urrent quality levels and ability to test, ability for the women to provide a consistent supply of shea and ensure compliance with buyer requirements, and ability to access the necessary supporting functions for production.
  • Create a framework to understand and prioritise the core constraints and opportunities available to the six women’s groups to achieve and scale sales of Fairtrade shea nuts
  • Create a list of potential intervention areas that are required to take advantage of the identified opportunities and overcome any necessary constraints.
  • Estimate the scale of revenue growth that might be generated from the realized sales of Fairtrade shea nuts, what revenue growth could be expected with the introduction of interventions to overcome identified constraints and take advantage of opportunities, how those revenues could be realized, and over what timeframe.  This should include an analysis of the current volumes available to sell and how these trading channels could be scaled up in future using the forecasted demand provided by the Fairtrade Foundation commercial teams.
  • Estimate the scale of increased income generation to individual women and the wider community from the forecasted scales of revenue growth and Fairtrade premium and minimum price protections
Activities
  • Undertake a literature review and consult existing Fairtrade and CAMFED documents, including but not limited to the CAMFED and ILO study, and forthcoming business models and certification needs analysis being created by CAMFED and Fairtrade Africa
  • Meet with the Fairtrade program team and CAMFED to talk through the objectives of the program and specifically of the market study.
  • Design a set of interview tools and a fieldwork plan to carry out analysis with key market actors and the women’s groups to obtain information on the shea nut value chain.
  • Inception report (Desk review report containing literature review, review of project documents, tested data collection tools, schedules, processes, methodologies, sources, resources, selected KII)
  • Identify and meet with selected market actors (including artisanal product manufacturers/processors) and support enterprises to understand the nature of market channels, the formal and informal rules in the sector and supporting functions available to actors in the shea nut supply chain.
  • Identify and interview other key stakeholders within the shea value chain including relevant state regulatory authorities, Global Shea Alliance and selected members, other NGOs operating in the shea sector, especially in the targeted locations
  • Conduct several focus group discussions and interviews with the six women’s groups to understand production, trading arrangements, business models, constraints and opportunities experienced by the women’s groups.
  • Hold a de-briefing session with the Fairtrade and CAMFED team following completion of field work, request and obtain any required inputs from the team in terms of market demand and progress towards achieving certification
  • Analyze collected data and create a framework to understand and prioritise core constraints and opportunities for women to achieve and scale sales of Fairtrade shea nuts, developing interventions that could be delivered to achieve these sales.
  • Write up the final analysis and revenue growth model associated with each intervention area delivered.

JOBS AVAILABLE TODAY

Deliverables 
  • Set of interview tools, fieldwork plan to identify and interview key market actors and the six women’s groups for approval by the Fairtrade team and CAMFED
  • List of interviewees for review and approval by Fairtrade and CAMFED
  • Final Market Study report outlining all of the above requirements

Duration and Budget

The assignment should be completed between April and August 2022, with final deliverables due to Fairtrade on the 31st of August 2022.  A budget of between £15,000 and £22,400 is available for the work, non-inclusive of travel costs which will be reimbursed separately based on Fairtrade’s prior approval of a travel plan.

Required Skills or Experience

The nature of the assignment is best suited to a two-person team; although Fairtrade is open to considering applications from teams of different sizes.  The team/individual should have a combination of the following experience and qualifications:
  • Bachelor’s or master’s degree in one or more of the following: Agronomy/Agribusiness/ Economics/, etc. with strong business/ financial analysis background;
  • Minimum 10 years of relevant work experience;
  • Knowledge and experience of agricultural sector development, rural agricultural supply chains that export into global markets, value chain analysis and market systems
  • First-hand experience of working with smallholder farmers and producer groups is desirable (but not essential) to have past knowledge of the shea nut value chain in Ghana and awareness of how these intersect with gender issues.
  • Knowledge and work experience in the geographical area where groups are located will be an added advantage
  • Knowledge of safeguarding and risk assessment.
  • Previous experience in conducting a similar assignment will be a strong advantage
Required Competencies
  • Strong work ethic and ability to carry out duties at a high professional standard
  • Strong technical, analytical, and numerical skills
  • Strong organization and time-management skills
  • Ability to deliver high-quality outputs on time and within budget
  • Commitment to ethical practices, safeguarding, and child protection in line with Fairtrade and CAMFED policies
  • Strong ability to build trusted relationships with smallholder farmers and producer groups who are predominantly female.
  • Basic computer skills, including internet, email, spreadsheet, and word processing software
  • Strong writing and communication skills
  • Copy of CV of the consultant(s) who will undertake the study;
  • At least two previous clients and their contacts for reference;
  • One recent example of a similar study conducted by the consultant

HOW TO APPLY

Submission

To apply please submit a technical and financial proposal with the above specifications to [email protected]

CLOSING DATE: By March 31, 2022.

  • Indicate in the email subject line Market study – Fairtrade Ghanaian Shea Nut market linkages.
  • Only shortlisted candidates will be contacted.
  • Fairtrade Africa reserves the right to interview and appoint applicants prior to the closing date of this consultancy.

NOTE:

UNDER NO CIRCUMSTANCE SHOULD AN APPLICANT PAY MONEY TO ANYONE IN GETTING A JOB WE HAVE PUBLISHED 

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