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Exciting Career Opportunity at SWAPTEK


Exciting Career Opportunity at SWAPTEK

POSITION: Marketing Team Lead

Company Overview:

At SWAPTEK, we are revolutionizing the secondary mobile device market. As a rapidly growing technology firm, we are dedicated to providing high-quality, refurbished mobile devices that empower users while supporting sustainability. We are looking for a proactive and strategic Marketing Team Lead to oversee our marketing efforts and drive our brand’s growth in a competitive environment.

Position Overview:

The Marketing Team Lead will be in charge of creating and implementing comprehensive marketing strategies to improve our brand presence, boost customer acquisition, and nurture long-term loyalty. This position involves a combination of strategic vision, leadership, and hands-on execution. The ideal candidate will have a solid background in digital marketing, a passion for technology, and previous experience working in fast-paced situations.

Key Responsibilities:

Strategic Development:

  • Create and implement a multi-channel marketing plan that aligns with the company’s aims and objectives.
  • Conduct market research and analyze industry trends to discover potential for expansion and areas for development.
  • Define target audience categories and adapt marketing messaging to appeal to these groups.

Campaign management:

  • Manage the planning, implementation, and optimization of marketing initiatives across digital platforms, such as social media, email, content marketing, and paid advertising.
  • Collaborate with the creative team to create captivating content and images that increase engagement and conversions.
  • Track campaign success and offer actionable insights to improve effectiveness and ROI.

Team leadership:

  • Manage and coach a team of marketing professionals, guiding and supporting them to reach their full potential.
  • Create a collaborative and inventive team atmosphere that promotes creative thinking and problem solutions.
  • Manage job delegation and ensure that projects are completed on schedule.

Brand Management.

  • Maintain and improve the company’s brand identity while ensuring consistency across all marketing materials and channels.
  • Create and implement strategies to increase brand awareness and establish a robust market presence.
  • Work with customers and industry influencers to improve brand perception and increase word-of-mouth referrals.

Analysis and Reporting:

  • Use data analytics tools to monitor marketing performance, compare results to KPIs, and make data-driven decisions.
  • Create regular reports and presentations for top management that emphasize critical metrics, insights, and suggestions.
  • Constantly evaluate the competitive landscape and change plans to keep ahead of industry developments.

Budgetary Management:

  • Create and manage the marketing budget to ensure that resources are allocated efficiently, and marketing activities are carried out cost-effectively.
  • Negotiate with vendors and agencies to get advantageous terms and increase the effectiveness of marketing investments.

Partnership and Collaboration:

  • Establish and manage relationships with strategic partners, influencers, and media sources to broaden reach and increase marketing effectiveness.
  • Work with cross-functional teams, such as sales, product development, and customer support, to connect marketing strategies with overall business goals.

Qualifications & Experience

  • A bachelor’s degree in marketing, business, or a similar subject, as well as 5+ years of marketing experience
  • At least 2 years of leadership in the tech or mobile device industry.
  • Proven track record of creating and implementing effective marketing strategies and campaigns.
  • Excellent understanding of digital marketing channels, tools, and best practices.
  • Excellent leadership and team management abilities, including the ability to inspire and encourage a diverse workforce.
  • Demonstrates exceptional analytical and problem-solving skills, as well as experience using data to inform decisions.
  • Excellent communication and interpersonal skills, as well as the ability to effectively interact with both internal and external stakeholders.
  • Experience with the secondary mobile device market and an enthusiasm for technology are advantageous.

What We Offer:

  • Competitive salary with performance-based bonuses.
  • Working hours are flexible, and remote work is an alternative.
  • Opportunities for professional advancement and development.
  • A vibrant and inventive workplace with an enthusiastic staff.

Location: Accra.

How to Apply for this Career Opportunity at SWAPTEK

Please send your CV, cover letter, and portfolio of relevant work to [email address], with the subject line “Marketing Team Lead Application – [Your Name].” We look forward to understanding how you can help our team and take our marketing efforts to new heights. gofurbapp@gmail.com

Closing Date: November 28, 2024

NOTE:

It is important to keep in mind that employers receive many applications for each job posting and will only select the most qualified candidates. Furthermore, NewsNowGh does not have any influence over the decisions made by employers/recruiters. As a result, we cannot guarantee that sending applications will lead to candidates being shortlisted or selected for a particular position.

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