April 11th, 2022 at 08:48 am
Communications Manager at Be Girl
Be Girl is a global social enterprise, founded in 2014, with headquarters in Washington, DC USA. Be Girl takes a holistic, design-driven approach to menstrual health and hygiene. We challenge the status quo by using design to re-brand menstruation and build a world where all girls own, understand, and love their bodies. We work to achieve this vision through distributing our sustainable, high-quality menstrual products, delivering age-appropriate menstruation education programs, and creating transformative messaging for a stigma-free world.
Be Girl’s strategy is implemented by two departments: 1) Commercial, which includes product sales through distributor channels, individual sales representatives, and direct-to-consumer; and 2) Social Impact, which includes partnerships with NGOs to sell period products in bulk for distribution through social impact programs and provide training in menstrual education.
Be Girl leverages grant funding from Global Communities to enable entry into the Ghana market to offer sustainable, quality period products at affordable prices. Beginning in March 2022, Be Girl expects to begin implementing a grant-funded program through the Ghana Enhancing Water, Sanitation, and Hygiene (WASH) Program in rural areas.
Be Girl’s role in Enhancing WASH is to support an integrated, sustainable, market-based approach to menstrual hygiene products, education, and enabling environment. Be Girl’s phased approach aims to achieve short-term results in menstrual hygiene for vulnerable communities while laying the groundwork for long-term, sustainable, poor-inclusive market access for life-improving, cost-saving menstrual products. With Global Communities Ghana’s expertise as an engager, facilitator, and enabler for a market-based pro-poor approach to rural sanitation, Be Girl will systematically develop a poor-inclusive market for low-cost, high-quality reusable menstrual products that deliver reliable menstrual protection and enable female family members to participate in daily activities during menstruation.
The Role:
Be Girl is looking for a passionate, proactive, customer-centric Communications Manager to contribute to the overall success of the E-WASH implementation and, at large, launch Be Girl in Ghana! This role will report to the Ghana Country Director.
As Communications Manager, you will be responsible for launching the Be Girl brand in Ghana and expanding its visibility, developing marketing materials for B2B NGO sales, and exploring opportunities for new business and partnerships in Ghana.
This position will be based in Accra, Ghana
Duties and Responsibilities
1. Marketing and Communication
- Lead the establishment and growth of Be Girl’s external brand within Ghana, including social media presence, television and media visibility, and participation in special events.
- Lead the execution of the market research within the E-WASH program implementation.
- Prepare annual marketing plans and budgets forecasts.
- Establish marketing partnerships with relevant promoters.
- Plan, create and manage multi-channel marketing campaigns.
- Lead the execution of campaigns across multiple channels such as email, social media platforms…etc.
- Coordinate & plan content creation (creative, copywriting).
- Lead the creation and management of newsletters/ email calendars.
2. Business Development and Partnerships
- Support the Country Director manage the sales pipeline and engaging with potential clients (mainly NGOs and local commercial distributors) under the direction of the Country Director.
- Represent Be Girl at key local events, conferences, and opportunities for visibility and brand development
- Manage and optimize processes to capture clients’ feedback.
- Promote, sell, and deliver Be Girl’s training-of-trainers activities, as directed.
3. Organizational processes, learning, and culture
- Ensure compliance with and uphold organizational processes, including tracking personal time and expenses, entering client data in Pipedrive, ensuring critical documents are reviewed appropriately, and submitting necessary forms (e.g., for travel, procurement), according to established processes.
- Ensure organizational values are reflected in all professional decisions.
Qualifications
- 3+ years of relevant experience in marketing, communications,and business development in the private sector
- Bachelor’s degree, in a business-related discipline.
- Strong relationship building, negotiation, and communication skills.
- Strong analytical, problem-solving, and creative thinking skills.
- A passion for working with women and girls.
- Ability to work successfully with little guidance and comfort navigating ambiguity.
- Cross-culturally aware and sensitive to working with global teams.
- Excellent communication skills.
- Strong customer interface and presentation skills, with a customer focus attitude.
- Ability to work well in a fast-paced, dynamic environment.
- Excellent planning, time management, organizational and interpersonal skills.
Success Factors
- A strong work ethic and an energetic ‘whatever it takes’ positive attitude.
- Communicative, charismatic, creative, humble.
- Autonomous self-starter.
- Organized strategic thinker with good problem-solving skills.
- Sense of humor.
Compensation:
-
Competitive compensation based on experience. We encourage conversations and questions about compensation during the application process.
How to Apply
Qualified candidates should submit their application by emailing a cover letter and a resume to hellogh@begirl.org with “GHANA COMMUNICATIONS MANAGER APPLICATION” in the subject line. Please include your full name in the names of all email attachments (e.g., “YourNameCoverLetter.doc” and “YourNameCV.doc”).
Visit https://www.begirl.org/communications-manager to read more about this job
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