Exciting Career Opportunity at BAT
POSITION: Trade Marketing Representative
BAT invites ambitious and results oriented individuals to apply for the position of Trade Marketing Representative. This role offers you an exceptional opportunity to contribute to our transformation into a global multi category business while building a rewarding career with one of the world’s most respected FMCG companies.
About BAT
BAT is evolving at pace into a global multi category business with a clear purpose: to create A Better Tomorrow™ by Building a Smokeless World. Our ambition drives us to innovate constantly, challenge conventions, and deliver sustainable growth. Consequently, we seek colleagues who are ready to join us on this journey and shape the future together.
Job Summary
We currently seek a Trade Marketing Representative to join our team in Ghana. This position places you at the forefront of our commercial operations, where you will drive continuous volume and value growth by optimising trade marketing fundamentals. Your work will directly influence visibility, availability, merchandising, price compliance, and product freshness across identified key outlets. Furthermore, you will support the Distribution team to achieve optimal distribution and leverage BAT’s leadership position to gain competitive advantage.
Responsibilities
- Achieve trade marketing and volume objectives consistently within your territory, driving growth and market share.
- Maintain a comprehensive database of all trade marketing outlets in the territory that sell tobacco products or attract key target consumers.
- Implement cycle plans to meet the company’s objectives, following instructions and timelines precisely.
- Develop and adhere to a well defined work programme and route plan as agreed with your Area Manager.
- Gain customer participation in trade and consumer promotions, placement of merchandising materials, optimisation of product positioning, and impactful “face on” display.
- Provide field information and reports on market trends, competitor performance, and level of achievement of own strategy.
- Implement Key Control Checklists across functions to minimise business risk.
- Understand the customer’s business to offer full support and develop the trade to achieve high performance.
- Live company values and ensure BAT exemplifies responsibility to maintain social license.
- Update and keep your Area Manager fully informed of new developments, trends, achievements, and competitor activities.
- Manage budgets and resources effectively, ensuring trade marketing assets remain secure and used efficiently.
- Implement and evaluate marketing programmes to reflect trade merchandising policies and space management practices.
- Conduct adhoc research through distribution audits, pack counts, or stick censuses to understand market dynamics.
- Establish close working relationships with target outlets to gain high levels of support and loyalty.
- Improve corporate image by operating to the highest standards of business ethics, environmental health, and safety.
- Engage local government officials and stakeholders to avoid disruption of BAT operations.
- Identify and recommend trade marketing activities to maximise consumer exposure and build brand image.
- Constantly develop initiatives to achieve outstanding performance and regularly review activities for continuous improvement.
Qualifications and Experience
To succeed in this role, you must bring a combination of skills, experience, and personal attributes. Specifically, we require:
- Independence: Ability to work with minimal supervision while maintaining high performance standards.
- Communication: Excellent communication and presentation skills for engaging customers and stakeholders.
- Analytical Skills: Strong analytical and interpersonal skills for interpreting market data and building relationships.
- Commitment: Passion for the job and dedication to achieving territory objectives.
- Result Orientation: Focus on achieving market share, volume, and profitability targets.
- Adaptability: Flexibility to thrive in a fast paced and evolving environment.
Why Join BAT?
- Market Leading Performance Bonus: Enjoy an annual performance bonus (subject to eligibility).
- Comprehensive Benefits: Access diverse health plans, work life balance initiatives, transportation support, and flexible holiday plans.
- Career Growth: Thrive in an environment that prioritises internal advancement and career progression.
- Learning and Development: Access online learning platforms and personalised growth programmes to nurture your leadership skills.
- Continuous Improvement: Contribute to a transformative environment that prepares for ongoing changes.
- Additional Perks: Meal voucher or canteen, private pension, life and health insurance, yearly bonus based on ABS, family support policy, office perks, and flexible policy as per agreed Second Level agreement.
How to Apply for this Career Opportunity at BAT
Closing Date: 30th August 2026
