March 16th, 2022 at 07:48 am
MTN Ghana is truly committed to maximizing productivity and efficiency by delivering uniquely designed communication solutions. As the leading telecommunications company, MTN is focused on providing excellent telecommunications services across the African continent. We believe that through access to communication comes economic empowerment
ROLE: Coordinator, Digital Channel Growth
Job Summary:
Contribute to the scaling of the digital channels in terms of top commercial KPIs (e.g. Monthly Active Users) and engagement.
Job Role
- Drive acquisition activities for all Digital channels
- Conduct engagement campaigns (e.g. in-app messages)
- Conduct experiments to improve the full funnel from awareness to referral
- Provide input to the product owners on changes required to bring scale
- Collaborate with the Analytics and Reporting team to gather insights required to drive Growth initiatives
- Scale Digital channels to make them the #1 self-care channel for all customers
- Drive revenues and other critical KPIs for the success of the Digital Channels strategy
- Increase the number of customers who transact on the channel and refer to friends
- Scale the channels and drive engagement KPIs
- Ensure proper reporting on all levels of KPIs (top and deep dive) are provided to senior leaders
Context:
- Highly dynamic and competitive technology industry
- Global technology trends and advancements
- Vendor Management Relationship
- Performance driven environment
- Diverse Cultural environment
- Regionalization structure implications
Education
- A First Degree in any related field of study.
- Digital Marketing certification and/or Design Thinking is a plus
Experience
- Minimum of 3 years related work experience in a digital organization or in the digital department of an organization
- Experience with Growth Marketing
- Good experience and knowledge of the main digital analytics tools like Google Analytics, Google Data Studio, etc.
- Experience with Digital Marketing
- Good experience with PowerPoint
Professional/Technical competencies:
- Strong knowledge of all main analytics tools and techniques
- Business Performance Management
- Planning and Budgeting
- Stakeholder Relations Management
- Marketing/Digital Marketing
- Understanding of the Digital Ecosystem
- Proficient in Microsoft Office Suite (Excel, PowerPoint, etc.)
- Knowledge and ability to analyze KPIs and provide detailed reports
Physical Skills/ Competencies:
- Manages self-performance, good conflict management, takes and manages accountability.
- Energy & Drive – Innovative, takes initiative, result oriented and develops self consistently.
- Interpersonal Skills – Leadership, customer centricity, collaborative and coaches & develops direct reports.
- Personal Skills – Trustworthy, integrity and ethical in dealings
- Operating Skills – Ability to focus on priorities and plans, manages and monitors work effectively.
- Organisational Positioning Skills – Good written and verbal communication, commitment to the organization
- Strategic Skills – Global thinker, Analytical thinking, and Problem-solving abilities.
Click here to read more and apply
Closing Date : 22nd March. 2022
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