Latest Employment Opportunity at Fido

By Eric Appiah

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December 8, 2025 11:12 am

Latest Employment Opportunity at Fido

Job Title: Marketing Data Analyst

Job Description

Fido is revolutionizing financial access for millions across Africa, providing instant loans, credit solutions, investments, and insurance through cutting-edge technology. We are breaking down barriers to financial inclusion, empowering both urban and rural communities with tools for growth and freedom.

To accelerate our impact, we are seeking a highly analytical and tech-savvy Marketing Data Analyst. This role is pivotal in transforming our marketing operations from intuition-based to data-driven. You will build real-time insights, automate workflows, and provide the actionable intelligence needed to scale our campaigns and optimize performance across the continent.

What You Will Do

Data Analytics and Dashboard Leadership:

Develop and maintain real-time dashboards for all marketing squads, including acquisition, retention, and brand teams.
Track and analyze key performance indicators such as Customer Acquisition Cost (CAC), Return on Investment (ROI), retention rates, and conversion funnel metrics.
Transform complex marketing data into clear, actionable insights and compelling narratives for strategic decision-making.

Marketing Automation and AI Integration:

Lead the automation of at least 50% of repetitive marketing workflows, including reporting, audience segmentation, and campaign triggers.
Integrate and manage AI-powered tools for generating creative assets like text, visuals, and audio.
Collaborate with squads to implement performance monitoring tools that enhance campaign agility and quality.

Performance Optimization and Insight Generation:

Provide daily and weekly insights on paid performance, organic trends, and overall funnel health.
Recommend data-driven campaign improvements using historical analysis and predictive modeling.
Analyze user behavior and segmentation across different markets to inform localized marketing strategies.

Cross-Functional Collaboration:

Partner closely with Paid, Creative, Organic, Field, and Retention teams to define metrics and optimize cross-channel campaigns.
Work with Product and Growth teams on A/B testing, attribution modeling, and lifecycle marketing initiatives.
Support each squad with tailored, hyper-relevant analytics to meet their specific goals.

Who You Are

Essential Qualifications:

Minimum of four years of professional experience in data analysis, preferably within a marketing or growth-focused environment.
Proficiency with data visualization tools such as Looker Studio, Power BI, Tableau, or Apache Superset.
Strong skills in SQL, Python, or R are highly preferred.
Hands-on experience with marketing platforms like Meta Ads, Google Ads, CRM systems, and Webflow.
A proven track record of automating workflows using tools like Zapier, HubSpot, or Google Apps Script.

Ideal Candidate Profile:

Familiarity with generative AI tools (e.g., ChatGPT, DALL-E, Runway) is a valuable advantage. We are looking for a proactive problem-solver who thrives in a fast-paced environment, possesses excellent communication skills, and is passionate about using data to drive financial inclusion.

If you are an analytical thinker ready to supercharge marketing performance at a transformative fintech company, we encourage you to apply. Join Fido and play a key role in shaping data-driven strategies that expand financial freedom across Africa.

How to Apply for this Employment Opportunity at Fido

Click Here to Apply

Closing Date: 21 December 2025

NOTE:

Please be aware that employers typically receive a high volume of applications for each position and will only shortlist the most qualified candidates. Please note that NewsNowGh.com is not involved in the employer’s recruitment decisions and does not guarantee that applicants will be shortlisted or selected for any role.